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Lead Management: Let’s Formalize this Relationship

ViewPoint

Today's guest blogger, Tony Jaros, is Senior Vice President of Research at SiriusDecisions. While artificially developing mutual understanding and trust is certainly one method of trying to improve the relationship between the two functions, we believe a far better way is through shared process that leads to results.

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Genius Marketing Automation Blog Posts

LeadSloth

Some of you may know that I’ve been a guest blogger at Genius.com since last summer. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. These posts are about Marketing Automation and Lead Management: Lead Management Introduction.

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If You Follow the Lead Cow, You Will Step in the Mess That’s Left Behind

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. As we plan for the New Year, it’s time to stop following and start leading. Sales Management : Use the CRM system yourself. Be an expert.

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Is Social Media Wasted on PR Agencies?

The Point

The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. If I were to have written the plan, the primary objectives would have read: * drive search-generated traffic and net new sales leads. * expand company’s leads database and community of followers.

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11 Best Marketing Automation Software for Small Businesses

Optinmonster

A better example of a marketing goal might be, “Send a 30-day lead nurturing sequence that converts at least 5% of new leads.” OptinMonster OptinMonster is the #1 automated lead generation software for small businesses. Go beyond generic goals like, “ Improve email marketing.”

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

For anyone from professional SEO and SEM experts to freelance bloggers there is an abundance of relevant information regarding Google, content development, web design, PPC campaigns, link building, keyword research, social media, and much more. This LinkedIn group focuses on B2B lead generation and demand generation programs.

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6 Steps to Implementing an Effective Lead Management Process

Hubspot

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead management bridges the gap between marketing and sales. Is your business following an organized and effective lead management process?