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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry. Write an article (or articles) for Google Knol on topics pertaining to your product or service. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

As Clare Dodd writes for Articulate Marketing : “Thinking purely about getting in enough leads to convert this quarter means you are focusing too much on those customers near the bottom of the sales funnel and ignoring all those potential folks that could be filling up the top of the funnel. . Now they own just nine percent.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry. Write an article (or articles) for Google Knol on topics pertaining to your product or service. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

The PR agency or a team member might notify reporters and bloggers and maybe even work with the executives to produce a video announcement and the significance of that news. This means that even if your PR team or agency is passing information out to the media folks, you have no say in what they eventually write or their presentation methods.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

The PR agency or a team member might notify reporters and bloggers and maybe even work with the executives to produce a video announcement and the significance of that news. This means that even if your PR team or agency is passing information out to the media folks, you have no say in what they eventually write or their presentation methods.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Jigsaw (10). Is a Blog Just a Container?