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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

The normal digital customer (be it B2B or B2C) has over a dozen identities now – multiple emails, multiple device IDs, multiple social IDs, multiple cookie sets, multiple CRM, commerce, marketing automation, or other “software IDs”, multiple Ad IDs, etc. Social entities. Social Analytics for god-knows-how-many-players now.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

Once you have made these changes, reach out to new bloggers and experts and measure how your content climbs in terms of Google rank. “Newsworthy content always performs better when it comes to metrics such as web visits, click-through rates, and social shares, which makes it way more exciting on the surface.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company's name. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. These are key elements of the entire marketing jigsaw.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. These are key elements of the entire marketing jigsaw.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. VisitorTrack service provides robust geo-targeting (so you know exactly where visitors are coming from) and email notification, but it's biggest strength is detailed and customizable reporting capability. Pricing starts at about $300 per month.