Only B2B

JANUARY 18, 2018

Marketo has done it well – You are right. Videos and podcasts are quick, easy to retain and interesting way of sharing information. For example, beauty brands tie up with fashion bloggers to get through their target audience. At the end of the page, you can place a link to your ebook. Researches and surveys.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Adobe Experience Cloud Blog

JUNE 5, 2018

But before you do that, here are some things to remember: Find bloggers in your niche. You wouldn’t want to reach out to a finance blogger to promote your newest recipe. And Foundr uses such giveaways to build targeted lists of users (who happen to be interested in the product they’re offering as a giveaway).

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: If there’s one thing Marketo does really well, it’s content. Where can I find it: [link]. Where can I find it: [link]. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Only B2B

DECEMBER 23, 2019

Marketo has done it well -You are right. Videos and podcasts are quick, easy to retain and interesting way of sharing information. For example, beauty brands tie up with fashion bloggers to get through their target audience. At the end of the page, you can place a link to your ebook. Researches and surveys. Influence reach.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: If there’s one thing Marketo does really well, it’s content. They have a vast library that spans across all marketing topics. Social Media Blogs. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Digital B2B Marketing

AUGUST 7, 2012

During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Are you interested in trying Buffer as a way to share what you are reading, but spread that sharing throughout the day? Content is definitely one path, and the path most companies traditionally take.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. AndrewSpoeth – Andrew Spoeth – Interested in B2B marketing, social media, and tech. Presenters of Inbound Conference.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond. Disclosure: I am a guest blogger on the MarketingGenius blog.

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Social Media ROI Media Leads 100

The Point

FEBRUARY 11, 2013

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! Specific product interest. You can also look beyond your organization and reach outside of your company to find guest bloggers. Darn it, Google you win again.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

The Point

DECEMBER 6, 2010

21 Tips & Other Impressions from the Marketo User Summit. If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Help Our Client Choose a Logo (Poll).

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. Interested in learning more about social media marketing?”) Another option is to add a question at the end of each post (e.g.,

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Only B2B

JANUARY 24, 2018

It allows entrepreneurs, small business owners, publishers and bloggers to share, discover and comment on small-business content. We accept blog posts and videos containing advice, tips, news or resources of interest to small business owners, managers, and entrepreneurs. BizSugar . ShareThis .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Ambal's Amusings

JULY 21, 2010

What should brands do to keep buyers interested, engaged and loyal. Bernie is a podcaster, blogger and frequent speaker on social media trends in business. Marketers who create "experiences" where buyers can engage with them in fun or interesting ways will differentiate themselves. Bernie is a native of New York, N.Y,

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing & Strategy Blogger 100

EveryoneSocial

AUGUST 13, 2018

As expressed by Marketo co-founder Jon Miller, true thought leadership is about providing ideas that require attention, that offer guidance and clarity, and that can lead people in surprising and unexpected directions. But all of these things can (and should) be achieved through classic content marketing as well.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Adobe Experience Cloud Blog

DECEMBER 14, 2011

Similar to how a cover letter complements a resume, the purpose of a pitch letter is to attract a blogger or other publisher’s interest to your blog post. Pitch letters don’t need to be complex or verbose, but the most successful ones entice bloggers into wanting to learn more about what you have to say. Follow these guidelines.

Tips 48

Tips Blogger Lock-In CAN-SPAM 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

36% of B2B executives have “low interest in social media&# compared with just 12% for B2C executives. Bloggers on Brands. 70% of bloggers are talking about brands on their blog organically. To learn more useful information about B2B marketing, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

APRIL 19, 2013

by Dayna Rothman Today I would like to welcome K’Lee Banks as our guest blogger. So what happens if the company blog is suffering from a case of no interest? Companies can use blogs to highlight special products or services, discuss topics of interests, offer contests and prizes, and otherwise interact with readers.

Paid Search Agency 48

Paid Search Agency Companies Blogger Social Networks 48

Adobe Experience Cloud Blog

OCTOBER 31, 2011

Although he was made of bits and pieces, he turned out to be quite the interesting fellow. Like most bloggers, you probably have a growing number of half-written posts sitting in a folder of content purgatory. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. It’s Alive!

Blogger 48

Blogger Marketo Twitter Social Media 48

Adobe Experience Cloud Blog

AUGUST 20, 2012

by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Why, then, is the Marketo post at the top of my newsfeed? I guess that means I’m a creepy Marketo stalker. Have cool hair = be relevant and interesting. Weight also says that videos get the most points. So shouldn’t the videos be on top?

Marketo 48

Marketo Trade Show Opt-out Opt-in 48

Adobe Experience Cloud Blog

JANUARY 24, 2012

Director of Marketing at Ingenuity Systems as a guest blogger. We measured all the components that comprised our program: visiting our key webpage that housed our content of interest, email click through rates, video views, attending our webinars, filling out a form for white papers, etc. View more presentations from Marketo.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 22, 2013

by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. With the millions of potential leads floating in cyberspace, it is necessary to concentrate your lead nurturing efforts on those who are interested in buying in the first place. Follow Kathryn on Twitter at @KKilner. Ask yourself, “Who am I selling to?”

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post. I’ll admit, I was scared.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

There are over 200 million blogs and 54% of bloggers post content or tweet daily. 34% of bloggers post opinions about products and brands. But why are people so interested in social networks? Here at Marketo, we can use these Tweets brought in by Salesforce to adjust lead scores , start lead nurturing and more.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Convince & Convert

OCTOBER 2, 2013

Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers. Why should they be interested in you? For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. If so, what should their duties be? Joe: Of course.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Adobe Experience Cloud Blog

AUGUST 21, 2012

by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. And for revenue performance management , I recommend reading up on best practices from Marketo and others whose business focuses on revenue-centric marketing. Social lead generation and buying signal mining. Have you gotten back into the game recently?

Work Management 48

Work Management Marketing Management Top of Funnel Lead Ranking 48

Adobe Experience Cloud Blog

MAY 2, 2013

by Dayna Rothman Today we would like to welcome Pierce Ujjainwalla as today’s guest blogger. If you attended Marketo Summit last month you heard this time and time again. It’s in Marketing’s best interest to help get Sales up to speed on the newest technologies and ultimately to help our companies succeed.

Work Management 48

Work Management Marketing Automation Services Marketing Management Peer-to-peer 48

Adobe Experience Cloud Blog

APRIL 5, 2013

by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. How can you partner with other companies to do more interesting campaigns? Are you attending Marketo Summit next week?

Facebook 48

Facebook Top of Funnel Marketo Content 48

Leadspace

JANUARY 4, 2017

Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. Until Identity Management is adopted so that the one “Kevin Akeroyd” profile exists across my many offline, digital, social, mobile channels, devices, and media, we’re still talking about a mythical creature not a real one. What DO they trust?

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

OCTOBER 18, 2013

If readers see the same three or four sources week after week, they may lose interest. These smaller, up-and-coming sites may be more likely to engage with you or share your stuff than the big A-list bloggers. Keep them on their toes by introducing readers to smaller, but still credible sources they may not know yet.

Curation 48

Curation Webinar Metrics Content Opinions 48

Adobe Experience Cloud Blog

OCTOBER 3, 2012

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. Recently we saw an interesting battle of brands – Apple vs. Samsung. When Marketo hit 1000 customers – we all knew it. Then, utilize campaign analytics to gauge the marketplace interest in those blips and track prospects.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Matt is a nationally recognized, award-winning blogger, as well as the President and Founder of Heinz Marketing. From Lyft to Airbnb and beyond, this new business model provides an interesting interruption to the way that business is done. To elevate your brand to a thought leadership zone requires buy-in from every facet of marketing.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

JUNE 1, 2012

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Collect metrics to measure the success of social media campaigns.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Customer Experience Matrix

JULY 16, 2009

In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision. Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Content Standard

DECEMBER 13, 2016

Through Marketo reports like the Opportunity Influence Analyzer , you can track leads from first touchpoint to closed business, attributing that revenue directly to the content that brought in your lead. Ceros blogger Ashley Taylor Anderson suggested that mature content programs share a few common characteristics.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

Adobe Experience Cloud Blog

AUGUST 27, 2012

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. Beef up the content you have by making it succinct, interesting, and valuable. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. He is the CEO and chief marketing evangelist at LeadMD.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Social Marketing 48