Should You Celebrate Email Unsubscribes?
Digital B2B Marketing
MAY 28, 2014
If you are a blogger, I’m sure you can relate. To get on my mailing list, you not only had to sign up, you probably had to dig the Mailchimp confirmation out of your spam folder to confirm your opt-in! That was an active decision. If you then unsubscribe, it means I didn’t meet the expectations you had. And that stings.
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