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B2B Memes

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Social Media and the Blurring of Professional Roles

B2B Memes

But for anyone interested in B2B publishing and communications, it is essential and enlightening reading.). Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” You can be a blogger one moment, a marketer or journalist the next.

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The Coming Content Marketing-Publishing Continuum

B2B Memes

Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing.

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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

If your employer isn’t interested in supporting you in this effort, then do it on your own time. One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. Be a blogger. Be employer neutral. In addition to using networking tools, you should also be blogging.

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What Is the Lifespan of an Error?

B2B Memes

What interests me here about the book, though, is the obverse question implied by the evocative title: What is the lifespan of an error ? In my post, I noted that prominent blogger and journalist Frédéric Filloux had left uncorrected for two weeks an egregious misspelling of New York Times reporter Brian Stelter’s last name as “Settler.”

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Editorial Wall, or Prison Wall?

B2B Memes

What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. Is it really so difficult to honor editorial ethics and pursue business interests at the same time?

Ethics 100
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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. It’s a hard task when I have that many different audiences, but it keeps things interesting. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine.

Ethics 100
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Blog Comments: Chaos or Currency?

B2B Memes

But then what does for most bloggers? But some are so clearly and consistently focused on a single community interest that they generate with almost every post a huge number of intelligent, interesting, and polite comments. So, yes, if your aim as a blogger is first and foremost to make money, you may want to disable commenting.

Blogger 100