B2B Marketing Traction

DECEMBER 30, 2013

Second, you need to establish your brand, and make it interesting by telling your brand story. And, the more interesting your brand is, the more people will share it online. Post messages and content that will interest them. Will you arrange for bloggers in your industry to write about your launch?

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

FEBRUARY 11, 2013

You have to engage your site visitors and followers on social media with interesting content and messaging so that they like you. I read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JUNE 6, 2014

Neil Patel has an interesting data driven answer (he’s a founder of KISSmetrics, natch) with supporting statistics that indicates more is more. I also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. So, bloggers, it’s up to you.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. Follow other bloggers in your space and make note of what they write about. What other types of content can you recommend for B2B bloggers? Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

AUGUST 19, 2013

Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) Then, with any photo I’m interested in (I typically scan through and flag the ones I like as favorites, then select one), I click on the photo and scroll down into the details to view the copyright info.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

APRIL 9, 2012

Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. Now the blog features guest bloggers Monday through Thursday. What is the “voice” of a blog? It is its tone, its style, and how both of those fit its purpose. Do you want to be controversial?

PR 100

PR Opinions Planning Blogger 100