Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform. For all the bloggers out there: Re-interpret existing content: Collect the top motivational YouTube videos for your audience, top ebooks, top webinars or infographics. Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. MORE >>

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. The real way to do it right is to reach out blogger by blogger, with each pitch being lovingly and relevantly written in series over time after investing months of time, previous to actually initiating a pitch, becoming best friends.  Image via Wikipedia. All at once. MORE >>

Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. He is one of SAP’s most prolific bloggers and a self-described “ technology evangelist.” So here it is verbatim: Why Interesting is Important. But they typically aren’t very  engaging  or  interesting , and do little to differentiate the company from other vendors. ROI = Return on Interesting. According to Timo, Audience Marketing is the best way to create more interesting content. How To Create Interesting Content. MORE >>

Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I thought I would give you the inside scoop.   . It’s much more interesting to read blogs that are written in a conversational tone.  7) Write about what interests you. Find an interesting question. If you look around the web, there is so much advice about blogging it’s not funny. 1) The biggest obstacle to blogging is … not what you think. It’s not writing skill or time or ideas. It’s confidence. Just Do It. Be patient. Have faith. Much more.  MORE >>

That’s all it took, seeing something at the right time, showing an interest and calling to share it with them. B2B BloggerA recent Gartner survey asked the question “Who is leading social media initiatives in your business?”. 35% of the respondents answered “Marketing.” 10% said “PR.” Nobody said “Sales” or “CRM” teams. The immediate conclusion to this is that companies are still falling short of using social media, and the web to listen. We banned social media early on and haven’t got round to reassessing it. There’s no time in the day to use it. One tweet. MORE >>