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The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

10 Fun and Interesting Presentation Ideas

grow - Practical Marketing Solutions

No matter where you are, find some interesting or funny comment about the town you are in or the group you are with. Sometimes that’s OK, but images can also help you create a more fun and interesting presentation. Instead, ask a question that simply calls for a raised hand, like “how many bloggers in the audience?” Local color. Getting over the nerves. Laugh?

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

Why most marketers should ignore A-List bloggers

Biznology

And it feels tantalizingly possible–I mean, don’t you just need to know the right person and get the most interesting angle to them? The D-List bloggers! And those D-list bloggers influence the C-List, who influences the B-List, and then the A-List. The post Why most marketers should ignore A-List bloggers appeared first on Biznology. Admit it.

Have You Hugged Your Blogger Today?

grow - Practical Marketing Solutions

Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. ” Now THAT is something to keep a blogger going! blogging business relationships Communty-building benefits of blogging Hug a Blogger Week

10 Interesting Content Ideas for You

Ad Your Comment Here

Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform. For all the bloggers out there: Re-interpret existing content: Collect the top motivational YouTube videos for your audience, top ebooks, top webinars or infographics.

The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. This is not to say this sort of quantum blogger outreach is easy. Image via Wikipedia.

What Should Brands Offer Bloggers in Exchange for Posts?

WindMill Networking

But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Some marketers just don’t have a big budget and if that’s the case, there are other things you can offer to make it a mutually beneficial … Continue Reading What Should Brands Offer Bloggers in Exchange for Posts? At this point, you know not to expect something for nothing.

How To Generate ROI (Return On Interesting) With Content Marketing

B2B Marketing Insider

Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. He is one of SAP’s most prolific bloggers and a self-described “ technology evangelist.” So here it is verbatim: Why Interesting is Important. ROI = Return on Interesting. It’s centered around defining a group of people with common interests.

Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co.  We just finished our first week and we’ve already delivered products to 47 bloggers and have another 60 queued up for delivery this week — and we’ve only reached out once so far.

The Top 100 Bloggers On Triberr

B2B Marketing Insider

For a couple of years I have been using   Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Triberr is an influencer platform that connects you with other bloggers in “Tribes” usually based on the topics you are interested in and write about. The post The Top 100 Bloggers On Triberr appeared first on B2B Marketing Insider.

I am a blogger. In other words, a piece of meat.

grow - Practical Marketing Solutions

If you are a blogger, expect to be copied, cheated, and ransacked. These examples have involved small-time players brashly using blogger’s content for their own commercial gain. One of the world’s largest companies was boldly taking copyrighted content from an individual blogger and using it on their own promotional site. The post I am a blogger. by Mark W.

Words 110

5 Trends from New Blogger Survey That Probably Won't Surprise You

It's All About Revenue

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. What Media are Bloggers including in their Content?

You can do some amazing things with Blogger

Confluent Forms

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. As a web development firm, Blogger provides us with a different value proposition.

Do you have to be a great writer to be a great blogger?

grow - Practical Marketing Solutions

If you’re not confident in your writing skills, can you still be a great blogger? Spend time creating an accurate, interesting headline. At the end of the day, the most important characterstic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger? Let’s be honest. Start.

How to Become the Best Blogger in Your Niche

Hubspot

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success. And here’s the really good news: You can become the best blogger in your niche.

Are You Interested in Becoming Social Media Writer? Start by Blogging

WindMill Networking

At one time, those who were interested in getting into writing were advised to begin by trying to get short stories published. … Continue Reading Are You Interested in Becoming Social Media Writer? Social Media Writing Blog blogger bloggers Blogging blogs Business channels content for your microblogging Privacy privacy settings professional Search engine optimization search engines Settings start start blogging time updates Now, anyone who wants to be a social media writer can start blogging and subsequently gain an audience more quickly.

Book Review: Tales From a Veteran Blogger

Paul Gillin

I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. Telling Stories. Ed Brill. Opening Up.

Are there any ethical bloggers left out there?

grow - Practical Marketing Solutions

There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! Are you interested? Does anybody out there really care any more or are most bloggers link whores? I’m also seeing a growing number of bloggers routinely featuring their customer in blog posts. Susan. Hi Mark! You got that right.

5 Ways CEOs Can Be Interesting on Twitter [SlideShare]

Hubspot

Given all of these barriers to create and maintain an account, how is a CEO supposed to go the extra mile and actually be interesting on Twitter? We turned to an expert to ask for help-- Jessica Hagy is the author of " How To Be Interesting: An Instruction Manual ," an artist, and well-known blogger at Indexed. What else makes a CEO interesting to you on Twitter?

Interesting Infographics: The Story Behind Influencer Marketing

LEADership

Bloggers, Facebook users, people on Twitter or Instagram can all be influencers if people look to them to help guide decision-making. Bloggers in particular are one of the most influential sources of information for decision-making, with 31% of consumers turning to blogs for help. The post Interesting Infographics: The Story Behind Influencer Marketing appeared first on LEADership.

The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal. The Internet is such a gift. 

Death to Blogger Whores!

Manhattan Marketing Maven

After reading a number of case studies describing how brands have used social influencers to drive commercial success, I get the feeling that bloggers are like Congressmen; they can be easily bought and paid for.    And while FTC rules demand full disclosure, it seems that the journalistic ethics of early bloggers has succumbed to the easy baksheesh offered by brands, and their PR or social marketing firms, eager to marshal what appears to be consumer endorsements or momentum.    As a long-term independent blogger, there’s something skeevy in this.

Embrace the “One to One to Many” Approach by Working with Bloggers

WindMill Networking

Working with bloggers not only embraces this strategy through the posts they write, but through their varied social media presences as well. Bloggers can be some of the most effective voices of your brand. Embrace the “One to One to Many” Approach by Working with Bloggers by Kristen Matthews - Maximize Social Business. Related Stories Boost Credibility on Social Media with Customer Stories Are You Interested in Becoming Social Media Writer? One to one to many: One person from your brand teams up with one influencer who talks about your brand to their many followers.

How to Transform Yourself Into an Agile Business Blogger

Hubspot

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and, as Nike said, Just Do It. How to Be a Successful Agile Business Blogger. Are you an agile business blogger?

Confessions of a Full-Time Blogger

Hubspot

A recent conversation a few of us full-time bloggers had via our corporate chat platform: "Before I check the style guide , does anyone remember if we capitalize the word my in headlines?". So I gathered my fellow HubSpot bloggers and content creators, and we had a little confession session that resulted in the following list. I''m not gonna lie -- it was very therapeutic. or three.

Expert Blogger Shares Secrets to Success: Wit & Wisdom

Marketri

For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. Hopefully Mark’s insights and advice will convince you that blogging is worth it and can be interesting, even for professional services firms! But, I jumped right in, and once I started to blog I began paying more attention to other bloggers and interacting with them, leaving them comments and sharing information. Give other bloggers feedback on their blogs.

Bloggers Block? How to Get Your Creative Writing Mojo Back

Writing on the Web

Ever get stuck with blogger’s block? Writer’s and blogger’s block is a completely natural event experienced by writers , usually as a side-effect of writing for a deadline. Read about something that interests you. About our Guest Blogger: Russel Cooke is a tech and communications writer who is genuinely interested in business communications and globalization.

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

In fact, these are some of the more effective ways to leverage your blog for lead generation, because you have the ability to better target readers based on the articles they're reading, which are the types of articles and topics that interest them. The beauty of end-of-post CTA buttons is that they help you leverage the reader's interest in that very topic -- or a related one.

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. There are lots of resources for business bloggers available in many different mediums. This can translate into sales and interest in your business! Tips for Better Blog Writing.

Savvy Toolkit - MLT Creative's eBook on Guest Bloggers

Savvy B2B Marketing

Savvy B2B loves Guest Bloggers! Since our launch in April 2009 we have featured over 40 different guest bloggers. Later in the week we will be sharing a "best of" from the guest bloggers we have had the pleasure of working with. But for today's toolkit we wanted to shine a light on MLT Creative's eBook on Guest Bloggers. We hope you enjoy it.

Confessions of a “Type A” Blogger

grow - Practical Marketing Solutions

The  Law of Influence : your influence is determined by how abundantly you place other people’s interests first. A guest post from {grow} community member Taryn Erickson. Then, I read “ The Go-Giver &# – which forever changed my attitude as a Social Media strategist. And that’s saying something. Like me, you may have lofty goals for domination in your online communities.

Facebook Launches 'Interest Lists' (Why Marketers Should Care)

Hubspot

Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists? How to Create an Interest List. interesting.