WebMarketCentral

APRIL 24, 2008

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message.

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WebMarketCentral

APRIL 22, 2009

While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. Conversational style —PR people used to interact primarily with industry journalists. Tags: Interactive PR Web 2.0 Social Tagging.

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PR Social Media Web 2.0 Media 20

WebMarketCentral

SEPTEMBER 15, 2009

Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. Incorporating keyword links in page text. Basic link-building—social media sites, directories, business partners etc.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

SEPTEMBER 10, 2009

Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. What techniques will help you write more compelling posts?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MARCH 14, 2008

Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalf—or even their own—in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk Of Social Media. "

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Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

SEPTEMBER 9, 2009

tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal icerocket tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal Contact Tom Pick: tomATwebmarketcentralDOTcom.

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B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

APRIL 11, 2008

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet. A tireless few bloggers reach six figures."

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

JUNE 24, 2009

Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

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PR Conference Social Media Blogger 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

OCTOBER 24, 2008

Bloggers often join, for example, in order to both drive more traffic to their blogs and to connect with like-minded readers and other bloggers. People join social networks for lots of reasons, but I've never of anyone joining for the purpose of collecting $10 gift cards or Starbucks coffee coupons.

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WebMarketCentral

SEPTEMBER 8, 2008

How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts. Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

DECEMBER 9, 2009

She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. For those marketers, reading this announcement is a starting point. Another noteworthy post from SMT is Social Media ROI - a financially sound method.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

FEBRUARY 25, 2008

Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. Personally, I'm skeptical. No, the only metric that really matters to "those seeking to monetize through advertising" is revenue.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

APRIL 27, 2009

Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. How can you make more efficient use of social media?

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LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

FEBRUARY 20, 2008

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. But it did nothing for the Saturn brand." A cautionary tale for almost any company.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

NOVEMBER 18, 2009

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Not possible.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Make sure your auto-responder email is engaging and interactive.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JANUARY 11, 2010

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. It's not that Twitter can replace other touchpoints completely of course, but it can reduce the required cost and frequency of high-touch interactions.

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Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

AUGUST 10, 2007

I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. But as I thought about this further, I realized that this is more than how to pitch bloggers versus traditional media. Is this viable?

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. A free trial of the software is available here.

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Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

MARCH 6, 2009

6 WordPress Th emes From ThemeForest That Are Worth Every Penny by Rubiqube Adrian Diaconescu explains why he likes these six elegant WordPress themes from ThemeForest , an online marketplace for buying and selling templates and themes for WordPress, Blogger, Drupal, Joomla, Flash, HTML and other environments.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JUNE 28, 2006

There are also a number of other great bloggers I've had the opportunity to interact with and learn from. There are also a number of other great bloggers I've had the opportunity to interact with and learn from. She is not only a brilliant marketer, but a truly extraordinary person: her talent exceeds her ego.

einsof 20

einsof Rules Advertising Agencies RSS 20

WebMarketCentral

FEBRUARY 27, 2008

Social Media Today A "moderated online business community for social media bloggers, marketers, PR and media professionals," Social Media Today provides the opportunity to network with other marketing professionals, post content, and comment on posts. net, complete Web 2.0 tags: social networking, social search, social bookmarking, Web 2.0,

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WebMarketCentral

JULY 16, 2007

Among the key findings: Overall, IT decision makers spend more time each week reading or interacting with social media (3.5 Smaller numbers of respondents valued social media for interactivity with peers and accurate information about news and trends. The results are eye-opening. hours) than they do with editorial content (2.9

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

MAY 18, 2009

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 11, 2006

If readers know nothing about a blogger's background, they have no way of assigning credibility, or skepticism, to the author's arguments. Blogs are given credibility by their authors.

Ideal Customer Profiles 20

Ideal Customer Profiles Blogger Marketing Management Impressions 20

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

JUNE 10, 2008

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. I figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void.

Blogger 20

Blogger SEO Web 2.0 RSS 20

WebMarketCentral

JULY 23, 2007

WordPress and Blogger are the most popular blogging platforms, while Feedburner is the preferred RSS feed creator. This suggests a high degree of confidence in (Web 2.0 tools)," according to survey co-author Robert Lesser. Blogs are the most frequently used Web 2.0 tool, followed by RSS feeds and podcasts. Clearly, Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

MARCH 5, 2008

AdBlock Plus Threatens the Online Revenue Model by The International Herald Tribune What could have been the story of the year in interactive marketing turned out instead to be pretty much of a dud. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

DECEMBER 18, 2007

This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice. . - You can link names of your executives used in press releases back to their profiles on these sites. Your prospects want to know who you are connected to. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

JANUARY 5, 2009

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Tags: Interactive PR Web 2.0 Any time there is an online news story or blog post published about your company or product, submit it. Also submit other items that may be of interest to your customers and prospects.

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Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

DECEMBER 8, 2008

On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. They aren't so much "lead generation" as they are "lead extraction" services.

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