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DECEMBER 8, 2008 [Blogger, Information] Getting More Out of Each Click with "Post-Click Marketing"
While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). What's key is how this information is used.
DECEMBER 8, 2008 | WEBMARKETCENTRAL
[Blogger, Information] Getting More Out of Each Click with "Post-Click Marketing"
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
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