Smashmouth Marketing

OCTOBER 8, 2009

an information technology research and advisory company. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

an information technology research and advisory company. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JUNE 30, 2009

It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Provide basic information to open the knowledge share, provide links to other information, and keep it short enough that someone can scan it and/or absorb it at the pace they desire. Keep it simple.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Provide basic information to open the knowledge share, provide links to other information, and keep it short enough that someone can scan it and/or absorb it at the pace they desire. Keep it simple.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Kim: When you've got a long sales cycle, you've got to keep building the relationship and trust with your leads by delivering them information they value - that means information that's relevant to them and explains the issues you can help them resolve. Then when they're comfortable with one of those, add another one.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Kim: When you’ve got a long sales cycle, you’ve got to keep building the relationship and trust with your leads by delivering them information they value – that means information that’s relevant to them and explains the issues you can help them resolve. Then when they’re comfortable with one of those, add another one.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100