Measure Your ROI on Social Media Leads
LeadSloth
AUGUST 4, 2009
There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). Disclosure: I am a guest blogger on the MarketingGenius blog. You can’t see data on individual users. Marketing Automation to Measure End-to-End ROI.
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