B2B Memes
AUGUST 31, 2010
It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B.
B2B Memes
MAY 11, 2011
One of the findings of Edelman’s 2011 “ Trust Barometer ” is, as Krishna De puts it , that “the more we hear something, the more likely we are to believe it—59% of respondents will believe the information they receive if they hear it 3 – 5 times.”.
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B2B Memes
MAY 2, 2012
Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere. For a better-informed handle on whether your content is best of show, try a “Like-Item Analysis.” What accounts for this poor showing? Of the eight common factors I’ve identified , three in particular stand out: 1.
B2B Memes
OCTOBER 8, 2010
One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. You’ve probably heard the horror stories about people leaving compromising or questionable information about themselves on the Web that ends up damaging their job prospects. Be a blogger.
B2B Memes
OCTOBER 19, 2010
What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. But that answer should also be informed by an understanding and appreciation of business, both the editor’s and the advertiser’s.
B2B Memes
MARCH 11, 2011
Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine.
B2B Memes
DECEMBER 2, 2010
Though the nut graph originates in journalism, it can benefit all business bloggers. It is designed specifically for an informal approach to writing, one that, like so many blog posts, typically begins with “anecdotal leads that hook the reader.” (Yes, you’ve just read my nut graph.). Most business bloggers, I think, get that much.
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