B2B Marketing Traction

FEBRUARY 11, 2013

Always give credit to your news and information sources. I read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again. Establishing trust online is tricky. You should wonder too.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

AUGUST 19, 2013

Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) Note that Getty Images is now tied to Flickr, so if the copyright information for a photo says “ Getty Images License Required ” or similar, I just move on to another image. to provide proper attribution with the use.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

JUNE 6, 2014

Most seem to concur that a good post answers a question or completes a thought or opinion with supporting information and is as long as it needs to be. This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. At one blog entry per day 90% of bloggers have acquired customers, and with multiple blog entries per day 100% have gotten customers. Hubspot suggests that you take information from your Press Releases and create blog entries.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

APRIL 9, 2012

Do you want to train or inform your readers? Now the blog features guest bloggers Monday through Thursday. Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. For example, do you want to entertain with your blog posts? Do you want to be controversial? All of the above?

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 14, 2011

I helped the client with some messaging to bloggers who might cover their product and the show. On the day the show opened in San Francisco, the San Francisco Chronicle picked up my client’s product launch information. But, as a Certified Inbound Marketing Professional, I knew that certain online marketing tactics had a chance.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

JULY 2, 2014

In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. The headline should be catchy and include a keyword or phrase that helps people who are searching for solutions and information on a specific topic find your post. Please let me know what you think!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

NOVEMBER 23, 2010

The venue has changed – buyers don’t have to be in the same room or on the phone with a seller to get the information they need for their purchase decision. Is it because buyers have access to the truth – if they can only filter through all the information? They want transparency.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

SEPTEMBER 29, 2011

There are aggregators that filter and display information and news so you can quickly review and share other people’s content. There are great tools that help you populate social media platforms automatically when you publish a message or blog entry.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

MARCH 26, 2015

Now, there is more information about this approach. Here’s what you need to know to make an informed decision. There are several reasons for this answer, and many other bloggers agree. Yesterday I presented to a group of manufacturers who plan on growing their business through exports.

Domain 100

Domain Keywords CAN-SPAM Blogger 100