KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Guest author a post on an industry-related blog or publication. Donate your time to a worthwhile cause.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

SEPTEMBER 11, 2014

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Journalists and bloggers often times have slightly different end goals in terms of audience targeting. B2B Online Marketing Blog Content Marketing'

Blogger 120

Blogger Guidelines Copywriting Buzz 120

Online Marketing Institute

AUGUST 21, 2018

Some of strategies for promoting your blog include social media marketing, email marketing, search engine optimization (SEO), along with an arsenal of other weapons in your fight towards the top of SERPs. They must be related to your industry. You get to establish a good relationship with your fellow bloggers.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Stevens & Tate

JULY 25, 2022

If you do any online marketing, then the odds are you have some basic understanding of SEO. Doing so will help you build a reputation as a selfless, trusted authority in your industry. Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs).

SEO 135

SEO Optimization Tips Lead Ranking 135

Hubspot

MARCH 25, 2015

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. 3 Tips for Effectively Reaching Out to Bloggers.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

Martech

JANUARY 4, 2023

Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” Lee Odden is CEO and co-founder of TopRank Marketing. Company: TopRank Marketing. Blog: Online Marketing Blog.

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 123

Online Marketing Institute

AUGUST 17, 2018

The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing. Takeaway: Leesa owes its success to the trustworthy bloggers it associated with. Science, Technology, Engineering, and Mathematics) industry. With its campaign hashtag “#LiveUnlimited?”

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Blog posts can address common issues and challenges, or tackle current trends in the industry. Create an opportunity to develop a relationship with industry sources.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Magisto

APRIL 9, 2019

That’s why we reached out to 10 industry experts to help lift the curtain on how to market for small businesses on Facebook. Meliss Jakubovic, Facebook Ad Expert and Online Marketing Strategist – Meliss Marketing. I work primarily with bloggers, coaches, and online experts.

Paid Search Agency 76

Paid Search Agency Ads Tips Campaigns 76

KoMarketing Associates

MAY 21, 2015

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. Ideas grow stale, motivation might wane, or it may seem like all of the opportunities have been covered.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. Pricing: free to $21 per month.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

JULY 31, 2014

For example, careful analysis of a Twitter network enables you to find users relevant to the industry. Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. Suggested Tools. Follower Wonk for network analysis.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Valasys

JANUARY 9, 2023

MarTech is an exploding industry with no signs of slowing down. Standing for marketing technology, this area of software solutions is used by marketers to streamline processes, and track and measure the success of their online marketing efforts. Build Connections With Other Bloggers/Experts.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

KoMarketing Associates

APRIL 2, 2015

This is often a common problem for many bloggers and marketers in almost every industry. Every industry has news stories that come up daily, if not monthly. These types of long posts are important because it further establishes the writer’s and the company’s credibility as a thought leader in the industry.

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

DECEMBER 9, 2014

For the past several months, we’ve made a concerted effort with one of our clients to create long-form, curated content targeted for three industry segments in particular. It’s also received more than a dozen inbound links from industry-specific sources. Variety = the Lifeblood of Content Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). This challenge is called the curse of knowledge.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

MARCH 7, 2013

Director of #Marketing and #Content #Strategy @SAP. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Marketing Sherpa (@MarketingSherpa).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. It’s an extremely helpful strategy, and can serve as the foundation of your overall online marketing campaign, but it needs support if it’s going to succeed. Which strategies are worth pursuing? Which ones are trends?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Hubspot

MAY 27, 2010

I attended and spoke at the Online Marketing Summit. I met dozens of business and marketing folks from the Phoenix area, along with several from Canada and had a great chance to take the pulse of online marketing. Generate knowledge and ideas to help drive more online business 3. What do we do first?

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

KoMarketing Associates

JULY 22, 2014

This month, for one of our larger clients, we’re focusing on long-form content pieces targeted for two industry segments in particular. A few months ago, I wrote a blog post about the overlap between content marketing and public relations. B2B Online Marketing Blog Content Marketing'

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Exo B2B

OCTOBER 16, 2020

As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Hubspot

SEPTEMBER 23, 2018

Adam Singer's blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics, and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Duct Tape Marketing. TopRank Online Marketing Blog. Social Media Today. Rebekah Radice. Jon Loomer. Convince and Convert.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

ClearVoice

MARCH 8, 2022

While gender inequities are still a thing in this day and age, there are many women out there who have carved their roles as exemplary content creators, producers and marketers. This trend is terrific for the industry. But the 12 below prove to be outstanding representatives of this industry. Mari Smith , entrepreneur.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Want to share your top marketing blogs?

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Marketing Trends & Technology. Seth’s Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

MARCH 13, 2019

This “two pipeline” requirement is pretty unique to the recruiting industry. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. They need a pipeline of companies that want to hire them to recruit on their behalf. Ultimately, they can be exponential.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. A: Rethink.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Online Marketing. Internet Marketing. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Predictive Response

MARCH 1, 2019

PPS marketing is optimal if you have a large product or service that you want to sell without building additional components of your brand (such as building a community or offering more inventory). . Social Media Marketing .

Effectiveness 49

Effectiveness Paid Search Agency PPC Business 49

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

KoMarketing Associates

JUNE 19, 2014

With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. B2B Online Marketing Blog Search Engine Optimization Social Media Strategies' Target Websites & Authors.

Social Media 120

Social Media SEO Media Keywords 120

ClearVoice

JANUARY 4, 2019

When you purchase a ticket you get access to speaker slides and recordings to review later, share with your team, or use for your own marketing. Great for: Business owners, startup founders, creative entrepreneurs, online marketers. Attended by industry leaders like Forbes, Slack, and Facebook. Sponsor: StartupGrind.

Conference 106

Conference Creativity Startups Network Marketing 106

Writing on the Web

SEPTEMBER 26, 2012

He comes from an unremarkable background far away from Hollywood, but his blogging has amassed thousands of followers and his approach has changed the way people view the entertainment industry. Of course, being a winning blogger is more than just creating good content. Invite – and write – guest posts.

Traffic 100

Traffic Blogger RSS Opinions 100

Hinge Marketing

MARCH 23, 2016

Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. The biggest concern new bloggers have when they first start out is having enough content. You know the material. You are the expert.

Practices 48

Practices Best Practices Blogger Marketing Management 48

KoMarketing Associates

JULY 14, 2016

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

Hinge Marketing

MARCH 23, 2016

Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. The biggest concern new bloggers have when they first start out is having enough content. You know the material. You are the expert.

Blogger 48

Blogger Marketing Management Planning Keywords 48