Blogger - B2B Marketing Zone

Proven Tactics to Increase Blog Traffic

The Effective Marketer

JANUARY 26, 2012

Uncover the Links of Your Fellow Bloggers (and Nab ‘em!). It includes a few extra blank lines for you to add your own tactics based on your company’s goals and specific industry opportunities. Survey Your Readers. Add Value to a Popular Conversation. Aggregate the Best of Your Niche. Oh, and don’t be like me.

Traffic

Traffic Tactics Aggregators Blogger

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

Questions about what the target market is, what industry are you talking about, and such are the first things that come to mind. If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way.

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

MAY 3, 2012

Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. They work with middle market B2Bs in industries as diverse as restaurant merchant processing and bulk gloves. Publishing. Social Sharing. He still rides a bicycle. .

Paper

Paper Content Marketing Planning Paid Search Agency

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

Explaining Social Media

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media

Social Media Media Work Management Marketing Automation Services

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

OCTOBER 21, 2009

Gartner Group is known in the technology industry as a heavyweight analyst group that influences a lot of purchasing decisions. The Magic Quadrant (MQ) report has been around for years and is used to showcase key players in a certain industry, comparing them and ranking them against a set of criteria. A Judge Will Decide.

Work Management

Work Management Marketing Automation Services Marketing Management Gartner

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. No one knows your industry and customers better than you. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning

Planning Email Marketing Work Management Marketing Management

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. From the discussion thread I liked two presentations that were shared, posted below.

Creativity

Creativity Planning Work Management Marketing Management

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

FEBRUARY 15, 2010

If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability? Industry benchmarks are only useful for bathroom reading. from your boss.

Advertising Benchmark

Advertising Benchmark Work Management Marketing Management Planning

How to Build a Content Development Plan for Your Site

The Effective Marketer

MARCH 13, 2012

They specialize in niche, middle market B2B industries such as video broadcast equipment and gloves for electrical work. Brad is an experienced content strategist, SEO copywriter and blogger. Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm.

Planning

Planning Allocation Ad Building Content

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

Marketing Automation Catching On Fire

The Effective Marketer

FEBRUARY 16, 2011

This nascent industry still has lots of growth to do. Investment in Marketing Automation Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players. It is certainly a great time to be in this industry.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Automation

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

Finding and retaining the best people has always been a challenge, no matter your industry. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Killed By Powerpoint « The Effective Marketer

The Effective Marketer

AUGUST 25, 2009

I work in the software industry for one of the big boys, and I find it shocking how many employees even at the C-level are completely inept at presenting. Like Be the first to like this post. 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more.

Planning

Planning Work Management Marketing Automation Services Marketing Management

don't forget your company history

The Effective Marketer

JULY 16, 2009

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication.

Paid Search Agency

Paid Search Agency Companies Marketing Budget Creation Work Management

only one thing matters in online surveys - wiifm

The Effective Marketer

FEBRUARY 16, 2009

Regardless of what you are offering (and the offer should vary based on your target population for the survey, your industry, etc.) Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Customer Surveys

Customer Surveys Marketing Automation Services Work Management Marketing Management

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer

OCTOBER 13, 2010

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. In Jaffe’s words “Keeping, cultivating, and nurturing existing customers and establishing unbreakable bonds with them&#.

Marketing Funnels

Marketing Funnels Top of Funnel Work Management Planning

get hired in marketing

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out.

Planning

Planning Work Management Marketing Management Trade Show

if you're gonna copy, make it right

The Effective Marketer

FEBRUARY 15, 2009

Who in your industry is the king of PPC and SEO? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? What is the best ad campaign you’ve seen recently? Which is the best website?

Work Management

Work Management Marketing Budget Marketing Automation Services Marketing Management

because you can't beat free marketing training

The Effective Marketer

JUNE 23, 2009

While the decision on whether to nurture or pass leads directly to sales will vary based on your own industry and experience, the concept is a powerful one. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Training

Training Planning Marketing Budget Creation Work Management

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

JULY 5, 2009

Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. Seems easy enough but if you are a freelance writer or if your company is using one, that is one of the first things you should do. Work on your opening lines.

Copywriting

Copywriting Work Management Marketing Management Marketing Budget Creation

B2B Marketing Zone

The Effective Marketer

Proven Tactics to Increase Blog Traffic

How Success is Misunderstood

Webinars

Trending Sources

What My Paper Route Taught Me about Content Marketing

Webinars

How Everybody Wins with HubSpot's Funding « The Effective Marketer

Explaining Social Media

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Science of Email Marketing « The Effective Marketer

What Makes a Great Creative Brief? « The Effective Marketer

The Danger of Email Marketing Benchmarks « The Effective Marketer

How to Build a Content Development Plan for Your Site

Making the Most of Your Webinars

are you paid enough? new salary survey released

Marketing Automation Catching On Fire

Best Companies Don't Need Marketing

Killed By Powerpoint « The Effective Marketer

don't forget your company history

only one thing matters in online surveys - wiifm

Choosing an Email Marketing Software « The Effective Marketer

The Rise of the Content Marketer « The Effective Marketer

Flip the Funnel Book Review « The Effective Marketer

get hired in marketing

if you're gonna copy, make it right

because you can't beat free marketing training

copywriting that sells: powerful copy is easier than you think

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