Dear HubSpot: My Mom Is the Only Person Reading My Blog
MAY 30, 2014
This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost. Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. also feel that I could capture leads if we had steady blog traffic, but we don’t. Budding Blogger in Boulder.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). HubSpot ). But 3.1
10 Free Tools Every Business Blogger Should Bookmark
JUNE 12, 2012
As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. 1) RSS Reader. It's fantastic for bloggers, because it lets you conduct market research on the fly to a highly targeted group of people.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
In contrast to SEO, which relies on unpaid “organic” means to achieve its ends, paid search allows you to pay a fee to have your web or social content displayed on the search engine results pages (SERPs) when someone queries a specific keyword or phrase into a search engine. billion in online ad revenues in the US, up 22.5% year over year. billion, a 19% year-over-year increase. Read on.
10 Requirements to Deploy Successful Online Content Marketing
Savvy B2B Marketing
JANUARY 23, 2012
In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Otherwise, you’ll be cannibalizing your ability to rank well in Google’s SERPs. According to HubSpot , most blogs reach the point of diminishing returns at 21 blog posts per week.
How to Do Keyword Research: A Beginner's Guide
FEBRUARY 7, 2014
If you''re a regular blogger, these are probably the topics that you blog about the most. So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". Make sense?
The Blogging Tactic No One Is Talking About: Optimizing the Past
JUNE 17, 2015
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past.
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. 1) Don't try something new. organic traffic and Google referrals. That means there's a lot of content. and also, a ton of noise.
SEO & Blogging = a Match Made in Heaven?
MAY 26, 2014
It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand. Search engine traffic is valuable. listing near the top of Google can deliver more traffic than banner ads, email, and print media combined! How do you get your website to the top of SERPs? Many businesses blog solely for traffic.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). The Ultimate Guide to Enterprise SEO by SERPs. Among Daniel’s advice: “Videos that are meant to drive traffic to your site should ONLY be hosted on your site. But change is.”
58+ Resources to Master SEO Copywriting
NOVEMBER 7, 2014
Hubspot does a great job explaining what SEO really is. First Step SEO Tips for Bloggers. Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic. SEO: 6 Ways to Craft Better Meta Descriptions That Rock The SERPs. think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. Ways to Generate More Traffic out of Your Images.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. Their social media traffic ranged from 4% to 9% of total traffic. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 Or that 73% of U.S. Oh yeah.
Lessons From the Best Marketers of the 2012 Inc. 5000
OCTOBER 4, 2012
HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. There are also some really easy on-page SEO things Red Frog Events can do to be found better in the SERPs. Let's dive in! 5000 rank. UTest.
Link-Building Best Practices for Targeting a UK Audience
JANUARY 23, 2013
If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. When measuring your results, you can use a tool like HubSpot's Keyword tool to show you two things: how much traffic you're generating for your target keywords, and your rank in Google for those keywords.
Is Author Rank Really Relevant?
JULY 18, 2014
So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. SERP results for the authorized will simply have a byline. It probably never will. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. Here ye, here ye. Authorship.
6 Steps to Creating a Successful SEO Strategy
AUGUST 22, 2011
Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website. That way you have shot of getting linked to from an industry influencer or other bloggers in your industry. Create a monthly dashboard using Excel or a web analytics package so you can monitor how much traffic comes to your website from organic search. SEOBook.
15 Ways to Make Your Social Media Strategy a Complete Fail
SEPTEMBER 5, 2013
What percentage of your website traffic comes from social media channels? Website Traffic from Social Referrals. HubSpot’s Dan Zarrella has found that visual content on Facebook can lead to a 65% increase in engagement for brands. Additionally, failing to share the work of others can damage your chances of making important connections with other bloggers.
How B2B Marketers Can Succeed on the 6 Big Social Networks
MAY 10, 2012
Use this to drive traffic back to your blog from LinkedIn! 3) Promote new content with company status updates. At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. That way we can, you know, drive traffic to our website and generate leads. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. In HubSpot's own Pinterest experiments, we've found that having many boards with many pins is the best way to drive traffic back to your site.