The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. In your web browser, bookmarks are links to specific websites that show up as buttons at the top of your web browser -- making it easy to visit your favorite websites. How to bookmark websites will depend on the browser you're using. 22 Websites Every Blogger Should Bookmark.
The Business Blogger's Ultimate Guide to Mastering Lead Generation
OCTOBER 19, 2012
In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. But have no fear! Lead Gen Opportunities for Your Business Blog. link] ).
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Sample review: “As a newer blogger, I used to type my posts in WordPress itself because when I would type them in Word I had coding issues after I pasted them into the post…I was introduced to this program and instantly fell in love. Showcase reviews: HubSpot, TNW News, Quick Sprout. 6) Hemingway App. Showcase reviews: Hubspot, SiteTuners. Showcase reviews: HubSpot.
10 Free Tools Every Business Blogger Should Bookmark
JUNE 12, 2012
As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. 1) RSS Reader. But how do you know what keywords to target if you don't know their search volume and competitiveness? Woo hoo!
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. You need to optimize your entire online presence, not just your website. Use keywords when you tag the video, too.
Polish up your best content to drive content marketing value
grow - Practical Marketing Solutions
JULY 16, 2015
For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Anyway, enough lamenting. Links.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Use this constantly to make sure that the keywords you are targeting are not losing steam. You’ll also be able to get suggestions for other valuable keywords.” — S toreYa Blog. HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. In one of the first, if not THE first, Google+ directories, you can find people to follow and add to your circles across a broad range of topic areas from bloggers, journalists and tech entrepreneurs to scientists, filmmakers and foodies. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog.
17 Foolish Mistakes to Avoid as a Guest Blogger
MARCH 13, 2012
As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Are you trying to rank in search for a particular keyword ? Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Connect with HubSpot Do your homework.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Categories : For the sake of user-friendly site navigation, standard websites usually have a fairly small number (generally no more than six or seven) top-level sections. Fresh content. Social media. Clean code.
New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
NOVEMBER 19, 2012
Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins. Today, web presence goes way beyond a company’s website.
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. list out tools to help you determine which keywords you should be using. include the content marketing tools that allow you to determine which topics are resonating for your audience around those keywords. SEO Assessment.
Anyone with a New Idea is a Crank Until the Idea Succeeds
NOVEMBER 12, 2012
Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Per BusinessDictionary.com , SEO is “the process of improving traffic to a given website by increasing the site’s visibility in search engine results.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
In contrast to SEO, which relies on unpaid “organic” means to achieve its ends, paid search allows you to pay a fee to have your web or social content displayed on the search engine results pages (SERPs) when someone queries a specific keyword or phrase into a search engine. Keywords. In other words, AdWords will use your keywords—i.e. year over year. Read on. Bing Network.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily.
Should You Have Multiple Top Level Domains for a B2B Web Presence?
B2B Marketing Traction
MARCH 26, 2015
Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. In general, I disagree.
The Modern Nonprofit's Guide to SEO
OCTOBER 6, 2016
They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. If it's been awhile since you took a look at your keyword list, time for a fresh look. Brainstorm a new list of keywords based on what you learn. Write keyword optimized headers (and tag them appropriately — H1, H2, etc.)
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. The quality is determined by the interaction of the visitor to your website. But change is.”
58+ Resources to Master SEO Copywriting
NOVEMBER 7, 2014
Hubspot does a great job explaining what SEO really is. First Step SEO Tips for Bloggers. guide to SEO & Keyword Optimization for Blog Posts. Section 2: Keywords. Keywords have a humongous effect on your SEO copywriting. Keyword research is the foundation for content that is optimized for search engines. What are Keywords? What Is SEO?
The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
OCTOBER 31, 2016
Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. recommend that you head over to Google Trends , Google’s Keyword Planner , HubSpot's Keywords App , and/or BuzzSumo to research what’s being searched for and shared most often. Great.
25 social media listening aids to increase your hearing
APRIL 21, 2014
71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Google Analytics : The analytics tool for your website is, in my opinion, the #1 social media monitoring tool because it tells where visitors come from, how they behave on your site and what actions they take. One of is best features is that it can compare multiple keywords.
The One Thing That’s Better Than Knowing Your Customers
grow - Practical Marketing Solutions
SEPTEMBER 27, 2016
” There are several ways you should be tracking customer behavior … Your Website. Current customers and potential customers who visit your site (a CRM like HubSpot can deduce this info for you). What keywords impact your site the most? Knowing your customers is a never-ending quest for most marketers. It’s why businesses exist. Make data-driven decisions.
Blog SEO for the Modern Marketer: How to Optimize Your Posts
OCTOBER 9, 2013
With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. Turn Keyword Research Into Blog Topics. Keywords do best when they’re at the front of the headline. The URL serves as a nice backup for your headline in optimizing for keywords.
Want More Blog Traffic? Focus on Growing Subscribers
AUGUST 13, 2015
On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate. "How do I grow traffic to my blog?".
How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
The Forward Observer
MAY 30, 2013
In HubSpot''s State of Inbound Marketing Report , the benefits are pretty darn clear: More traffic: Companies that blog get 55% more website traffic than those that don''t blog. Optimization: To be found via search, your blog needs to be optimized for keywords that your buyer persona will be using to solve a problem. Blogging Benefits. You also can''t be afraid of commitment.
17 of the Best WordPress Plugins for Marketers
SEPTEMBER 29, 2015
Marketers can take advantage of all of Jetpack's features to enhance their website, or pick and choose just what they want to activate based on their unique needs. 2) Just Writing. To help bloggers focus on their words without having to constantly drop out of DFWM to implement basic formatting, this plugin introduces important features like spellcheck and paragraph styling. 40,296.
How to Analyze Your Blog Posts: A Beginner's Guide
APRIL 22, 2015
Optimize your blog posts around keywords you want to rank for. Build relationships with other bloggers and influencers in your industry. Even though you want more traffic to your website, you don't want the quality of the traffic to suffer and therefore lower your conversion rate. Certain guest bloggers? See what keywords you rank for. How to promote them? Videos?
What would I do if I were starting my blog from scratch?
grow - Practical Marketing Solutions
NOVEMBER 25, 2014
Here is mind game successful bloggers play with each other. “If you had to start over right now, how would you do it?” So here is my answer, an amalgam of stuff that worked and stuff I learned from mistakes I learned along the way. And when that happens, if blogging is the first thing that drops off the table, you will never, ever become a successful blogger. So I changed it.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
You want to do better next year, so you start a blog on your website and publish posts about some of the common tax-related issues your target customer faces. For what it's worth, HubSpot's CMO recommends the latter : "T he best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. Blogger. At HubSpot, we use.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. ” stage to the “how do I do it?”
Link-Building Best Practices for Targeting a UK Audience
JANUARY 23, 2013
Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. Search engines then index your page by the keywords you used on that page.
Use This Agenda For Your 2016 Content Marketing Plan
grow - Practical Marketing Solutions
FEBRUARY 17, 2016
Their #1 goal is to drive e-commerce sales through their website and other retailers where their product is available. Increase content on our website (perhaps with a blog) to increase metrics like time spent and pages viewed. Increase ad spends on content and keywords for our industry. The Content Marketing Plan (Agenda). Business Objectives. Brand Objectives. Competitors.
26 Content Marketing Tools to Use in 2013 | OMI Blog
JANUARY 16, 2013
Evernote – I use Evernote to quickly jot down and keep track of any content ideas I have. I can add it through the Evernote website, and it syncs to Evernote on my phone and tablet. The keywords people are using to get to your website, for example, tell you what topics people are interested in and searching for. Visit Authors Website | All Articles From This Author.
Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
DECEMBER 2, 2015
Set up Google Alerts for keywords related to topics you want to cover, use BuzzSumo to research the pieces of content that have been most-shared around specific keyword phrases, and analyze opportunities based on search volume with HubSpot's Keyword App or Google’s Keyword Planner. 2) Build a list of potential distribution partners. Try the Skyscraper Technique.
So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
JULY 27, 2015
You put it on your website. Keywords. For example, this ebook below from the HubSpot library is ideal. Includes keywords that resonate with your prospects. But let's be honest, not everyone is a designer, so if you're lacking in this department then hire a professional ebook designer to help you or download one of HubSpot's free ebook templates. 4) You didn't promote it.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. by HubSpot. Rebecca Weeks provides a “cheat sheet with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites. ROI Is Dead by StraightUpSearch. by Dave Fleet.
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” The Five Types of Guest Bloggers (Funny Graphic) by SteamFeed. ”).
How Much Should You Pay For Content?
JUNE 9, 2011
recently noticed a bylined article by a veteran Wall Street Journal reporter on a Cisco promotional website. Demand Media , whose formulaic, keyword-driven approach to topic selection enrages many journalists, is rumored to pay as little as $.10 Cree Lighting blogger and former newspaper reporter Ginny Skalski. My advice: don’t bother. What’s that going to cost you?
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
What's better than a blogger for a dog supply-selling ecommerce site? blogger with four poodles at a dog supply-selling ecommerce site! Growing the company's social media reach. 2) Blogger/Blog Manager. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ?
Everything You Need to Know to Dominate Local Search
DECEMBER 2, 2011
You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! How to Optimize for Local Search on Your Website. It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Connect with HubSpot