The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Boosts website traffic. It may be simple, but it’s the best place to find keywords.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

AUGUST 25, 2011

Certified by Guinness World Records as the largest online marketing seminar ever, " The Science of Social Media " webinar we hosted on Tuesday focused on how to use social media to build your reach, engineer contagious ideas, and measure your results. Take existing, keyword-rich content, and share it with your social networks.

Social Media 28

Social Media Media Blogger Webinar Metrics 28

Hubspot

JANUARY 14, 2013

What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! 2) Blogger/Blog Manager. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content. That means keywords are your new best friend.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 26, 2011

Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Getting bloggers to link to you. Grab a copy of Hubspot's 9 Step On-Page Search Engine Optimization (SEO) Guide. Keep tabs on your keywords on those sites, and reply with a helpful comment.

Social Media 28

Social Media Advertising Agencies Blogger Media 28

Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. More than 3,000 people from all around the world attended the webinar, posting over 1,000 questions during the webinar. Is it better to include personal bylines for company bloggers?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

APRIL 30, 2010

During Tuesday's website optimization webinar , Mike Volpe and I reviewed four different types of websites that had Website Grader scores ranging from 84 to 18 (three of which went down recently and only a little bit). Should the owners of those websites be concerned about lower Grader scores?

Marketing Websites 28

Marketing Websites Blogger Hubspot Tagging 28

Hubspot

JULY 6, 2011

Matt serves as the chief blogger for Volusion’s Ecommerce Blog , and you can follow Volusion on Twitter @volusion. Please join us for a joint Volusion and HubSpot webinar on Thursday, July 7th at 4 PM ET! Consideration : Once customers find you in search engines, keyword-tailored landing pages are of the essence.

Buying Cycle 28

Buying Cycle Top of Funnel Buy Ideal Customer Profiles 28

Hubspot

SEPTEMBER 6, 2010

Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. He walks readers through the importance of choosing the right keywords and audience. Good for you -- SEO is a great way to generate quality, organic traffic to your website! Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Hubspot

OCTOBER 11, 2010

Website redesign can be lethal or liberating for your business. Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. Make sure your blog posts are well optimized around specific long-tail keywords so that they become the ultimate sources around certain topics.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

JUNE 14, 2010

Our top inbound marketing article of the past week provides some great research and insight into the way Google and Bing compare in how they rank websites for search engine results. Understand how search engines rank websites to ensure you're optimizing your pages appropriately. It uses keywords frequently.

Screencast 28

Screencast Inbound Marketing Google Domain 28

Hubspot

SEPTEMBER 24, 2010

Setting the Right Utensils - Choosing Target Keywords. Keywords should be focused around what potential customers may be searching for or discussing on social media sites. You should follow the same rules by choosing 1-2 specific keywords or keyword phrases for each blog article.

Optimization 28

Optimization Word of Mouth Keywords Blogger 28

Hubspot

SEPTEMBER 30, 2010

I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. Make a list of your most important keyword phrases. Free Webinar: Blogging for Business. Want to learn more about publishing a blog on your business website?

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

MAY 12, 2010

Think Like a Vertically Integrated Publisher. -- You are not a business blogger , you are a vertically integrated online publisher. Focus on Non-Branded Keyword Content. -- Readers don't want you to talk about your company on your blog , and this is great for your business. B2B Blogging Best Practices 1. text, audio, video, etc.),

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

OCTOBER 12, 2011

So many new bloggers adopt the simple "if you build it, they will come" mentality. The way to generate leads from your website is by convincing your site visitors to complete a lead-capture form, and the best places to put these forms are on dedicated landing pages that promote a specific offer. Connect with HubSpot :

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

OCTOBER 11, 2011

Make sure the bios/profiles for your social media accounts are complete and that they include clear and concise descriptions of your business, your company logo, and your website URL. Many social media sites now have official 'follow' buttons you can include on your website and blog. Connect with HubSpot :

Social Media 28

Social Media Media Landing Pages User-Generated Content 28

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. Unfortunately, too many bloggers undermine the value of these loyal members of their blog's readership.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

JANUARY 13, 2012

Write and Optimize for Informational Keywords. If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Host Webinars. Put a real, live voice behind your content by hosting a webinar.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

JULY 23, 2010

If you can include your keywords. Bloggers – Who is writing? Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Social Media – This seems like it should be common sense by now, but many bloggers still seem to miss out on this one. Connect with HubSpot :

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JUNE 7, 2010

Our top inbound marketing article of the week weighs in on this debate, explaining the concept of group buying websites and discussing whether or not small businesses should jump in. Marketing Takeaway: Make sure your website is accommodating your searchers' different behaviors by understanding the various ways people search.

Inbound Marketing 28

Inbound Marketing Buy Small Business Marketing Blogger 28

Hubspot

FEBRUARY 1, 2011

Just like spending time on a blog article or website offer can be if it doesn't have a target. Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. This 24-page ebook features tips and ticks from some of the world's best bloggers.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

FEBRUARY 26, 2016

And it’s especially challenging when you look at your dwindling marketing budget, the burnout of your bloggers, and the massive confusion over trying to calculate the ROI of content marketing. SEO has changed from its haphazard days of link tiers and keyword stuffing, but several key facets of it have not changed. 1) Do more.

Tactics 28

Tactics Content Marketing Budget Lead Scoring 28

Hubspot

JANUARY 4, 2013

For example, when the next #twilight movie comes out, be sure to use that to promote your upcoming webinar, because of the natural tie-in between werewolves and your data appending service. Pay homage to bloggers you admire by copying and pasting their content into your own CMS, instead. Website & SEO. Email Marketing.

Paid Content 28

Paid Content Ad Frequency Keywords Blast Campaigns 28

Hubspot

MAY 3, 2018

Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Check out HubSpot Academy's free content marketing training resource page. Register a Domain or Subdomain With a Website Host.

Template 101

Template CMS Development Domain Buyer Personas 101

Single Grain

OCTOBER 12, 2023

You can connect a custom domain to a platform like HubSpot to build a landing page in an afternoon. This is why 54% of bloggers write these types of engaging blogs. 19) Webinars: Marketing Secrets Platforms like Zoom revolutionized the webinar , an online class or conference held via video conferencing. Absolutely.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Delicious.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

B2B Marketing Zone Posts

FEBRUARY 2, 2010

I humbly submit a few practical ideas to help you become a time-efficient blogger. I dislike it because it proliferates across the web making thousands of websites look the same, but I can’t argue with Copyblogger and other copy writers who say Reason Headlines are effective. In other words, everybody. We got interesting responses.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Albacross

AUGUST 28, 2018

On top of that, we also know that LinkedIn drives over 64% of all visits from social media channels to corporate websites. On top of that, incorporate backlinks to your company’s website, and encourage your leads to click through to learn more, request for a product demo, or get a free trial. Industry” + “guest blogger”.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum. How B2B Vendors Can Generate Trust and Credibility With Their Website.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Martech Advisor

JANUARY 28, 2020

Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. Organizations are also utilizing webinars, live video, and ephemeral video content to cater to different content consumption preferences. Owned Media. Earned and Shared Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113