The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. You can follow any responses to this entry through the RSS 2.0

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. Unfortunately, too many bloggers undermine the value of these loyal members of their blog's readership.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. The number of terms that a website can rank for is directly related to the size of the site. More indexed pages means more opportunities for keywords. Follow the steps below.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

JULY 23, 2010

If you can include your keywords. Bloggers – Who is writing? You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. You can take it one step further and make it even easier by just taken the RSS image icon and hyperlinking it to your RSS URL.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

DECEMBER 10, 2010

Figure out which keywords you would like to rank high for and concentrate on creating content around them. Our policy at HubSpot is to let everyone comment on our blog articles and create an open space for authentic conversations. Is it better to include personal bylines for company bloggers? Connect with HubSpot :

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. This week, Inc.com announced the 2012 Inc. Let's dive in!

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

OCTOBER 11, 2010

Website redesign can be lethal or liberating for your business. Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. One of the primary reasons for blogging is to create tons of niche content that enables you to get found online for diverse keyword combinations.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

JANUARY 13, 2012

Write and Optimize for Informational Keywords. If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Contribute as a Guest Blogger. Connect with HubSpot : You expand your reach.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Delicious.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JANUARY 18, 2012

First of all, make sure your blog resides on a subdomain or subdirectory of your website. It would be a bad idea for us to publish our blog on a different domain, like hubspotblog.com, because our website would not reap any SEO credit. Go to your RSS and read your industry's news. "I don't know how to design my blog.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

WebMarketCentral

MAY 18, 2009

A high number of RSS subscribers is going to be your best Google indicator." Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. The tone is a bit spammy at times, but the information is valuable. Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Hubspot

JUNE 23, 2010

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

APRIL 25, 2017

I use them when building websites.” 12) HubSpot Free Stock Photos. HubSpot’s library of 500+ free stock photos. ” — HubSpot. Showcase reviews: HubSpot. A collection of more than 3,600 categorized and searchable free images for bloggers. Registration is optional. ” — Entrepreneur.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Webbiquity

MARCH 23, 2017

automatically organizes the stories into a digital “newspaper” that can be socially shared or used on your website or in newsletters. Join “tribes” of bloggers on similar topics. provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

JANUARY 16, 2012

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 21 Ways Bloggers Engage by Heidi Cohen.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. by HubSpot. a YouTube channel and Live Help component on your website). Share this on del.icio.us.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

JUNE 7, 2010

Ever hear people throw around terms like RSS or.XML and you wrinkle your forehead in confusion but nod your head because you don't want to admit that you haven't a clue? Frequently it's a type of website or part of a website. Note: Google also has a blogging platform called Blogspot and sometimes referred to as "Blogger".

RSS 28

RSS Blogspot Blogger Tagging 28

Webbiquity

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.

Twitter 100

Twitter Tactics Tools Tips 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Promote it on your website. By integrating a blog into the homepage of your website, you have the opportunity to do exactly that.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

JANUARY 16, 2013

RSS Feeds Hootsuite Plugin – If you use Hootsuite, this plugin is great for keeping track of your RSS feeds all in one place. I can add it through the Evernote website, and it syncs to Evernote on my phone and tablet. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. no additional marketing effort required. 1) Don't try something new.

Tips 28

Tips Content SERP Viral Marketing 28

Hubspot

DECEMBER 17, 2010

Metric to watch: Track email and RSS subscribers in a chart that has a postdate overlay; see which posts and contests are most popular in growing your readership. You should look to expand the keyword footprint of your products with varied post titles and other on-page SEO. Track traffic on these keywords to those pages over time.

eCommerce 28

eCommerce Webinar Metrics Top of Funnel Long Tail Marketing 28

Webbiquity

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. The A-Z List: How Twitter Can Make You A Better Blogger by Ink Rebels. ** 5 Stars.

Twitter 100

Twitter Stats Tools Tips 100

WebMarketCentral

AUGUST 3, 2009

Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match. Feedoor Similar to feedkiller , previously reviewed here , Feedoor.com lets you merge RSS feeds or even individual blog posts into a single feed.

Tools 20

Tools Best Practices SEM Adwords 20

Hubspot

JULY 31, 2019

These include your website and blog , your social media profiles, your email newsletter, or a mobile publishing app. These third parties could include customers, journalists, bloggers, and anyone who shares your content for free — hence the name “earned”. I know we do at HubSpot.) Earned Content Distribution.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

FEBRUARY 11, 2013

Don't bother adding social media follow buttons to your website, either. But it's not really necessary to worry about whether your content is even slightly reflective of your title -- you got them to your website already! Bury your RSS button and email subscribe field way below the fold of your blog in a completely illogical place.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28