Paul Gillin

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Recommended Reading – 7/9/15

Paul Gillin

The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers – Boost Blog Traffic. 15 Habits of Highly Effective Content Marketers – HubSpot Blog. HubSpot called up 15 professional content marketers and asked each one for his or her favorite content marketing habit.

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How Much Should You Pay For Content?

Paul Gillin

Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Moral of the story: ask for raw copy, not clips. Going the Full-Time Route.

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