Chris Koch

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How to use social media for B2B

Chris Koch

Image by HubSpot via Flickr. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. Engage. Manage.

How to beat Hubspot at its own game

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I like to help new bloggers and I had an interesting conversation a few weeks ago with a young woman who was exasperated over what seemed like a hopeless situation. “How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot.

The Ultimate List of Websites Every Blogger Should Bookmark


All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? Check out 22 of the HubSpot blogging team's favorites below. 22 Websites Every Blogger Should Bookmark. If you're a HubSpot customer, you can bookmark your HubSpot Calendar App. Safari. Firefox.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)


Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. But are those end-of-post calls-to-action (CTAs) really the best option?

How to Become the Best Blogger in Your Niche


So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success. And here’s the really good news: You can become the best blogger in your niche.

How the HubSpot CMO Screens for Top Marketing Talent


At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Because of this, you might be better off hiring the best blogger for your industry, even if they claim not to know anything about marketing. how often?

The Business Blogger's Ultimate Guide to Mastering Lead Generation


For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. On HubSpot's blog, for example, we use the links in our top navigation to send visitors to targeted landing pages that provide top-performing offers for the main topics we cover on our blog. But have no fear! Lead Gen Opportunities for Your Business Blog. link] ).

Confessions of a Full-Time Blogger


A recent conversation a few of us full-time bloggers had via our corporate chat platform: "Before I check the style guide , does anyone remember if we capitalize the word my in headlines?". So I gathered my fellow HubSpot bloggers and content creators, and we had a little confession session that resulted in the following list. I''m not gonna lie -- it was very therapeutic.

The 24 Best Online Writing Tools and Apps


Sample review:  “As a newer blogger, I used to type my posts in WordPress itself because when I would type them in Word I had coding issues after I pasted them into the post…I was introduced to this program and instantly fell in love. Showcase reviews: HubSpot, TNW News, Quick Sprout. 6) Hemingway App. Showcase reviews: Hubspot, SiteTuners. Showcase reviews: HubSpot.

Want to Be a Better Blogger? Embrace Structure


If you''re a HubSpot COS customer, beginning today, you will have access to blogging blueprints right within your account. If you do not have the HubSpot COS, we have five blog post templates that you can use to create blog content no matter what CMS you are using. What is the first step you take as you begin writing a blog post? That cursor? It''s daunting. You''re More Productive.

B2B Marketing Stats from HubSpot’s Marketing Data Box


HubSpot last week released the Marketing Data Box , a 3.4 Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself.

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A Vivid Vision for HubSpot's Content


Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio. After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. Host Mike Volpe went on to introduce the day’s guests. Destination: 2018.

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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Anyway, enough lamenting. Links.

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Dear HubSpot: My Mom Is the Only Person Reading My Blog


Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Budding Blogger in Boulder. Hey folks, welcome to the second installment of this column. Since you seemed to enjoy the post last week, we''re going to make this a weekly thing. Sound good? Is it just a time thing? Thanks!

Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

Fearless Competitor

In this encore episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. The show also features a view on demand offer of The Science of Blogging webinar – learn when to blog, what words to use, how to increase your credibility as a blogger too. Just click the button in the show.

10 Free Tools Every Business Blogger Should Bookmark


As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. 1) RSS Reader. It's fantastic for bloggers, because it lets you conduct market research on the fly to a highly targeted group of people.

8 Reasons Even YOU Can Be a Kick-Butt Business Blogger


Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Most business bloggers can very rarely sit down to write a blog post without conducting some research along the way. Remember, you're a subject matter expert -- that's the biggest value you bring to the role of business blogger. Blogging's for young people. I'm not a good writer.

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Companies like HubSpot, Constant Contact and General Electric illustrate a range of ways B2B marketers can begin experimenting with Pinterest around products, content, events and culture. IBM Juniper CSC. CSC

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87 More Vital Social Media Marketing Facts and Stats for 2012


Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.  ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process.  ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012.  ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones.  ( HubSpot ).

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. My real challenge was getting my staff to warm to the concept of being a blogger. Wrong. Move on.

Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger


Thankfully, my worries were quickly quelled once I started at HubSpot. Being a journalist vs. being a blogger? While good bloggers should also be concerned with the truth, uncovering things isn’t necessary their driving motive. “She’s going to the dark side.” knew it was good-natured, but I still couldn’t help but wonder. are they right? Blogging

The 14 Best Content Planning and Research Tools


HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage. Showcase reviews:  HubSpot, SnapApp. HubSpot. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. BuzzBlogger.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. In one of the first, if not THE first, Google+ directories, you can find people to follow and add to your circles across a broad range of topic areas from bloggers, journalists and tech entrepreneurs to scientists, filmmakers and foodies. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog.

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17 Foolish Mistakes to Avoid as a Guest Blogger


As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Explain why the blogger you're pitching should consider a guest post from you. Connect with HubSpot

Tools that help generate blogging ideas


Every blogger knows the challenge of finding topics to write about. Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. Hubspot’s generator came up with these great ideas.

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The Top #Nifty50 Women in Technology on Twitter for 2012


These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.  As with this year, we will be asking our community to nominate their favorite leaders in this field. sacevero.

Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week


Check it out, fellow bloggers. In a recent tip post from our 30-Day Blog Challenge series, David Berkowitz , Chief Marketing Officer at MRY, reminds us that there''s a whole community of bloggers out there -- a community that can prove quite helpful to bloggers in need of assistance. 10 Common Mistakes Most Business Bloggers Make. Ugh … writing. But, alas, I do.

"Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]


At HubSpot, we understand that the technologies that you rely on to complete your daily tasks are constantly changing. Confessions of a Full-Time Blogger. This post offers some little confessions from the full-time bloggers at HubSpot. It’s amazing how much can happen in one month, particularly in the digital marketing and tech world. Educational Content.

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9 Questions You MUST Ask Before Hiring a Freelance Blogger


Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders. Connect with HubSpot The Basics.

Finding Good Ideas, Internet Trolls & More in HubSpot Content This Week


How to Fight Trolls: A Blogger’s Survival Guide. For bloggers, there are few things more frustrating than the an internet troll hijacking the discussion in the comments on your posts. As we always preach at HubSpot, building and understanding your buyer personas is the first step toward creating great content. How to Grow Your Database Through Blog Comments [Quick Tip].

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% However, Hubspot also noted that click-through rates increased when the word “free” was excluded. So, what to do?

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How to Create an Infographic in an Hour, the Sexiest CTAs on the Web, and More in HubSpot Content This Week


Last week , we tried a new type of weekly roundup featuring HubSpot content you may have missed. After a harrowing experience with ambiguous calls-to-action in the popular Candy Crush app, my fellow HubSpot blogger Corey Eridon needed a pick-me-up -- so she compiled the 10 sexiest calls-to-action on the web from our ebook of 101 Examples of Effective Calls-to-Action. until now.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

A report from the epicenter of content marketing conferences

grow - Practical Marketing Solutions

Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. This made me think of comparisons to our own community of marketing bloggers who rarely disagree with each other for fear of being left out of something. Know your audience. An opportunity!

Recommended Reading – 7/9/15

Paul Gillin

The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers – Boost Blog Traffic. 15 Habits of Highly Effective Content Marketers – HubSpot Blog. HubSpot called up 15 professional content marketers and asked each one for his or her favorite content marketing habit. We had never heard of most of these tools, and bet you haven’t either. What 4.8

Top 100 Marketing Blogs [HubSpot Hot 100]


Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. Blog Grade is the score generated by HubSpot's free Blog Grader tool. Hopefully the HubSpot Hot 100 list will make it easier for marketers to discover new blogs to build their online marketing expertise. Build Your Own HubSpot Hot 100 List!

Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited


As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure. Blogger Problems. Leads, customers, visitors, and HubSpot support team, we're sorry for that one.

Vote for Your Favorite Marketing Blogs on MarketingSherpa


HubSpot Blog. HubSpot needs no introduction, and features remarkable bloggers like Laura Fitton , Peter Caputa and Rebecca Corliss. Random 2012 best marketing blogs Blue Focus Marketing Blog Chad Pollitt Cheryl Burgess Duce Knipper email marketing favorite marketing blogs HubSpot Janine Popick Jeff Bullas John McTigue Kuno Creative Laura Fitton. Let you voice be heard!

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Best Twitter Guides, Tips and Tools of 2010


Most bloggers tweet each of their posts only once. Ways to Not Get ReTweeted by HubSpot Blog. Dan Zarrella uses extensive HubSpot research to show that practices like talking about yourself, dumbing down the readability of your tweets, eschewing links, and repeating the same things everyone else is saying are great ways to avoid being retweeted. How can I get more retweets?

9 Criteria for Selecting a Social Media Monitoring Tool


blogger raises a question about your company’s financial outlook. Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflowBut how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Workflow capabilities. Value.

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