Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The value comes from penetration, permanence, perseverance, and persistence.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. “Aren’t writers just writers?” Objectives.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? Her passion for numbers and audience research have helped thousands of communicators all over the world transform the way they communicate, by teaching them the power of surveys, metrics, focus groups and executive interviews. Is it time to stop measuring engagement ?

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Sales Engine

APRIL 14, 2016

As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In But we also have so many more media outlets now to work with including the bloggers.” They’re all becoming media that we’re interested in.”.

B2B 168

B2B Blogger Content Public Relations 168

Martech

NOVEMBER 29, 2021

A link-building service is a company or platform that will help you to accelerate the number of backlinks to your website. That’s why we’ve put together a list of the best link-building services to consider helping you achieve improved SEO results in an ethical, white-hat manner. Recommended Group: B2B Bloggers Boost Group.

Link Building 101

Link Building Work Management Marketing Management Service 101

Webbiquity

MARCH 6, 2013

Has social media ruined public relations? Can the images of business and public figures still be saved by a crisis management team? The notion that social media can have a larger impact than public relations is fairly new. Social media has absolutely changed the face of public relations as we know it.

PR 100

PR Social Media Media Public Relations 100

Biznology

JANUARY 5, 2016

Will this help or hinder the growth of the category? How can communicators help prevent or overcome these issues? During our hour and thirty-seven minutes together, face-to-face via video Skype, we covered a lot of ground: The U.S. Federal Trade Commission has issued explicit new guidance on native advertising.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

seo.co

DECEMBER 18, 2020

A positive online reputation will help you get more of these opportunities. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80

PR Web 2.0 Blogger Public Relations 80

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. And generating leads helps you build an email list of the most engaged customers. Publishing high-quality, relevant content helps you get leads and grow your audience.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business.

PR 100

PR Tools Tips Blogger 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Onalytica B2B

FEBRUARY 20, 2017

But if that space has competition trying to elbow you out, then the good news is, it also has influencers who can help keep you in. So, your influencers will not only amplify your voice, they’ll help give that voice more credibility. That’s where sophisticated technology can really help uncover the bona fide influencers.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. He specializes in helping organizations understand and use social media to build their brands and strengthen customer relationships. Have you tried to get the attention of a journalist lately?

PR 135

PR Practices B2B Blogger 135

Biznology

APRIL 3, 2018

A bulletproof vest won’t help if you’re not wearing pants. Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Whichever way you go, please start.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

FEBRUARY 13, 2018

Rarely, if ever, does engagement happen purely organically without the help of some olly olly oxen free ! AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. One almost never thrives without the other. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

AUGUST 31, 2015

We would have a dialogue about what interested me and how the company could help me do my work. I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. After brief introductions, the CEO began talking.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Convince & Convert

APRIL 17, 2015

When people talk about thought leadership in business, it’s usually with some sort of public relations slant. You can secure contributed articles for him on other websites, ask him to contribute to the blog on your own website, or offer him as a resource to journalists and bloggers that cover topics about which he is knowledgeable.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163

Vision Edge Marketing

FEBRUARY 25, 2014

The purpose of this strategy is to help with customer acquisition (number and/or rate) and rate of product adoption. Before we jump into how to measure influence marketing, we’d like to respond to a question we’re frequently asked, “What is the difference between influencer marketing and public relations?”

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers?

PR 100

PR Blogger Tips Best Practices 100

Biznology

JUNE 3, 2014

My specialty is online conversation marketing, online public relations, and online earned media. So, as those handholds start to get chalk and begin to crumble, it is important to at least set your eyes on a new handhold — or maybe a helping hand — before your original handhold turns to powder.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Marketing Craftmanship

JULY 19, 2013

Here are a few things this blogger will always remember: It’s OK to say “No!” There’s rarely any doubt regarding where Doc Martin stands on an issue. When life gives you lemons…make lemonade” is a cliché, but its underlying lesson helps to maintain one’s sanity in a world we often can’t control. Set Clear Expectations.

Television marketing 100

Television marketing Public Relations Thought Leadership Blogger 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. We’re here to help! LT Public Relations. Help A Reporter Out. PR Council.

PR 100

PR PageRank Brand Identity Branding 100

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag each journalist, blogger, reporter, etc. Contact management. Track your media contacts.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag each journalist, blogger, reporter, etc. Contact management. Track your media contacts.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag each journalist, blogger, reporter, etc. Contact management. Track your media contacts.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag each journalist, blogger, reporter, etc. Contact management. Track your media contacts.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag each journalist, blogger, reporter, etc. Contact management. Track your media contacts.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag each journalist, blogger, reporter, etc. Contact management. Track your media contacts.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag each journalist, blogger, reporter, etc. Contact management. Track your media contacts.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag each journalist, blogger, reporter, etc. Contact management. Track your media contacts.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag each journalist, blogger, reporter, etc. Contact management. Track your media contacts.

PR 40

PR CRM Public Relations Blogger 40