19 Excellent Guides to SEO Link Building
SEPTEMBER 16, 2014
Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Are there any “easy” ways remaining to build worthwhile links? ”).
23 Expert SEO Link Building Guides and Tools
MARCH 19, 2013
In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links? What tools are most helpful in link building efforts? Link Building Guides, Techniques and Tips.
Defining Link Metrics that Impact SEO Link Building Development
APRIL 30, 2012
As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Link-Specific Metrics. SEO-Specific Metrics.
18 (of the) Best SEO Link Building Guides of 2011
APRIL 16, 2012
Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? ” Do You Practice Safe Link Building?
Microsites and SEO: Why B2B Link Building Matters
MAY 26, 2016
Its purpose is to act as a non-biased resource to help business owners and decision makers find the right cloud-based solutions for their business. For GetApp’s quarterly report is more than a helpful market resource, it’s also an equal opportunity for the brand itself to form authentic partnerships, tap into new audiences, and build links for SEO.
Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
JANUARY 22, 2014
And there are absolutely some fantastic, high-quality guest bloggers out there.I just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. and the quality of linking sites in determining rankings. ”). Far from it.
A Newbie’s Guide to Link Building
JULY 25, 2013
We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. Newbie’s Guide to Link Building. And how exactly do you “build” them?
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? What’s most important–on-page optimization, link building, or technical SEO? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.
How Helping Others Helps You …Get More Links
MAY 19, 2014
Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. There is preparation involved in securing the conversations that make these link building tactics possible. With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.
Effective Link Building Secrets: Guest Blogging
EMagine B2B Blog
APRIL 30, 2013
You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. In addition to great link building, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster than it will take you to build the reputation of your own blog. Gone are the days of reciprocal linking, or worse, paying for links.
Link Building Strategy: How to Get First Links for Your New Blog
JULY 24, 2013
Thanks to Google’s Panda and Penguin updates, getting your blog to appear on the first page of search results is trickier than ever. Building links is frowned upon, but you still need links to rank well. So what kind of link building strategy can you use to get the high-quality links you need without incurring the wrath of the Google gods?
Google Authorship is Changing the Game for SEO and Digital Marketing
JANUARY 21, 2013
Getting on board now can help you have a leg up, or keep you from being left too far behind. At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. Compare the two SERP links above, which one would you click on? Image via CrunchBase. An SEO Boost.
8 Key Changes In Google Search B2B Marketers Should Know
OCTOBER 31, 2014
As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Mobile Prioritization in Google Search Results. last month.
Nofollow Tags: What They Are and Why They Matter
FEBRUARY 19, 2016
Have you ever heard web experts or SEOs talk about nofollow links? It’s a concept that was developed as a defense tool for website owners, but it’s also a tool that search engines use regularly. The nofollow link makes that possible by telling a search engine that a link does not have value. Many types of link spam exist. Comment spam.
40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
NOVEMBER 14, 2011
Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. How to keep up?
Feed the beast: 7 practical tips to improve your blog’s search ranking
grow - Practical Marketing Solutions
SEPTEMBER 19, 2013
There’s plenty of talk about the future of search and whether it’s as important as it used to be. People now discover content in many places and a search on Google is just one of them. billion monthly searches , Google search results are still very important for your business. Here are seven ways to look down on your competitors on search results! 1.
The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013
JANUARY 4, 2013
As long as Google’s search algorithm remains a mystery, you’ll never know what type of optimization tipped your site from page 3 to page 1. ” Speed has been a factor in Google search rankings since 2010. And when your page loads slower, you’re killing your conversion rates, and your search engine rankings. Neal Schaffer [link] By: Harold Gardner by.
How to Use Guest Blogging for Effective Link Building
OCTOBER 12, 2011
Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. Link building is hard work, and it's very different than what many people have done before. Don't be afraid to dig a couple of pages into the search results either. Check out the results.
Top 10 Ways to Build Lasting Links in 2014
FEBRUARY 19, 2014
Chain link (Photo credit: Dvortygirl) Throughout the years, the Big G (that’s what I like to call our Google overlords) has been implementing a ton of updates for its search engine’s algorithm. All these changes have been mostly understandable because in the end, Google wants to provide the best possible search results to its users. It’ll also look spammy! 2.
Should guest blogging still be part of your SEO strategy?
JANUARY 31, 2014
Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Guest blogging, when done well, isn’t only about links. His team ultimately makes the call on whether something shows up in the search results or gets dropped for spamming the results.
When Press Releases Do (and Don't) Help Your Marketing
JANUARY 14, 2013
So if your goal is to get a lot of views and reposts of your press release, it may be something valuable to include in your strategy, provided you're timing it right ;-). 2) You build links. One of the greatest benefits to including PR in your marketing strategy is link building. And coverage of your brand often also comes with inbound links back to your website.
Three Ways to Build Links in the Age of Google Penguin
AUGUST 6, 2012
Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. The good news is linking appears to be every bit as important as it has ever been. Also, if you start with high-quality, shareable content, you will have an easier time garnering links to it. Internal Links. The key is to create relevant links.
3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
FEBRUARY 12, 2014
Content Marketing Institute, in fact, predicts the following five online content marketing shifts for 2014: revamped content marketing team makeup, responsive design, link earning (as opposed to link building), curated content and custom content streams, and brand journalism. Content Marketing Search Engine Marketing Blog where do they spend their time?
12 Essential LinkedIn Groups for B2B Marketers
JUNE 13, 2013
For B2B marketers looking to expand their expertise in social media, this is an excellent group to help them do so. The intent is not to promote yourself or brand through this group, but the occasional “plug” does happen and is accepted if it’s relevant and helpful to the group. 4. SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members.
Are Broken Links Ruining the SEO Authority of Your Site?
SEPTEMBER 4, 2012
When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Internal linking from one page of your site to another is important for usability purposes. It helps the visitor maneuver your site in order to quickly find what they are looking for. For example, if you operate a blog and want to link to a reference that you used within the post.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Wrong. and Italy. Move on. Login.
100+ Blog Directories and RSS Sites for Promoting Your Blog
OCTOBER 25, 2010
Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. link]. link]. Blog-search. But two great sources are blog directories and RSS syndication sites. charging for inclusion).
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Building Social Bookmarking Networks 101 by Search Engine Journal.
Why Quality Content is the Core for Any SEO Strategy
AUGUST 8, 2014
It doesnt build valuable links. It doesnt attract search engines, generate leads, or convert sales. So do search engines like Google, Bing, and Yahoo Google in particular. To gain search visibility and traffic today, a company needs to be useful, solve problems, and develop a brand. Proper Link Building. Image source. Panda 3.5,
The Many Roles of an SEO Professional; What an SEO Tactician Does
AUGUST 22, 2013
What is a search engine optimization tactician. So here is a summary of the attributes of today’s search engine optimization tactician (at least attributes I need to have!): We are Technical Analysts. We need to read every piece of content to make sure it is optimized properly for search and readership. Link Building Strategy. Search Marketing
How to Become a Stellar Guest Blogger
JANUARY 4, 2011
Home About Lisa Create a Website Create a Blog Get This Theme Submit Guest Post Contact 2 Create a Website Blog Your guide to building, promoting and monetizing blogs and websites. If you’ve been submitting guest posts and having no success with publication, this article will shed some light and help you get more exposure. Ann blogs on search marketing and social media.
Best of 2009: SEO Tips, Part 1
JANUARY 10, 2010
Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? What other tools are worth checking out for keywords, linking and website analysis? Guide to Search Engine Ranking Factors by HuoMah SEO Blog. sites including “kayaks or “kayaking will show up on a search for “kayak ). On that last point though, keep in mind that for popular search phrases, even a single character can make a big difference. SEO Tools 101, Part 1 by Search Engine Watch.
SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
Writing on the Web
AUGUST 15, 2012
Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it. SEO involves doing things to increase your website’s rank on Google’s search engine results pages.
How to Hire the Perfect Person to Run Your SEO
AUGUST 12, 2016
Having good content goes a long way to being found on the web, but you can sweeten the odds with well-executed search engine optimization (SEO). When a searcher asks a question, and your content is the best answer, you dearly want search engines to recognize your content as the best fit. Gather expert advice to help you craft the right job description. link].
4 Content Strategies for B2B Corporate Blogging
APRIL 4, 2011
Can you tell me how can I create search query report through Goog. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. Develop badges, awards, and general ways bloggers can showcase recommendations.
Best Web Presence Optimization Guides and Tips of 2011
MARCH 26, 2012
One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term. That sounds like a Google search to me.” What Wins In Google Universal Search?
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. Be helpful and compelling. Continue to be helpful to prospects. It’s not about quantity but quality of thought leadership. Search Marketing. Content Marketing.
Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
JANUARY 15, 2014
Search in 2014: A Glossary of Best Practices. After 10 months where the search engine’s public authority measure wasn’t updated and plenty of speculation occurred that it would be gone forever, this public measure of authority was finally updated December 6th. FFA: Does your site include almost no original content, and a whole bunch of links to unrelated websites?
The New Risks in Pay-for-Placement Guest Blogging
OCTOBER 30, 2015
It’s a common goal of any website to dominate search engine rankings and come up on the first page of Google. The problem is, Rome wasn’t built in a day, and top search engine rankings aren’t either. Ideally, you will have a link from this guest blog site back to your website, which will ultimately help with your search engine rankings.