Behind-the-Scenes Content a Big Win for NYFW
FEBRUARY 25, 2015
The world watches as designers, models, celebrities, bloggers, socialites and more descend upon an already crowded city, all competing for the biggest PR splash. willingness to experiment with social platforms other than the big three (Facebook, Twitter and LinkedIn) will help brands that are already naturally visual extend their reach even further. Selfie before leaving ! Love Diane.
SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
OCTOBER 30, 2012
It’s easy to get a basic SEO strategy in place when your company is young, but there are actually quite a few SEO tactics that can help bring a business to the next level. Many online marketers have been utilizing SEO tactics since before there were plugins to help, so they keep putting off that download. Accept Guest Bloggers. Hire an expert or have a review. Author Markups.
Ways to Empower Your Brand Ambassadors
JUNE 5, 2013
Companies will often use this tactic as a way to engage influential bloggers. For example, a designer might invite a group of bloggers to the unveiling of a new collection. The blogger gets to attend a swanky event and probably walk away with a schwag bag. Getting consumers to buy your product is one thing. So how do you do that? One tweet or simple favorite can go a long way.
5 Strategies for Managing the Twitter Firehose
APRIL 27, 2011
Lists Twitter lists can make it a lot easier to group people and keep track of what’s going on. I have a list for my influencers so I can help share their stuff and keep track of what they’re saying. I also have lists for bloggers I follow, local businesses, and local people. Searches Twitter has a great search tool for seeing what conversations are happening.
How PR Can Get the Most Out of Their Crowdfunding Budget
DECEMBER 8, 2014
You can’t expect to get results by simply posting information and asking for help. Rather than bombarding social media, bloggers and journalists with an onslaught of spam, concentrate more effectively on some key individuals. In this huge arena, PR can feel like a tiny fish swimming in a huge ocean of many others vying for these same funds. Happy Crowdfunding! Marketing
Common Sense Guidelines for the Legal Use of Social Media
JANUARY 4, 2011
While the guidelines are meant to protect consumers, following them will also help you create a reputation for trust. Feel free to read the full guidelines yourself, but here are some general common sense principles that should help: Be Upfront About Who You Are Make sure that it’s completely obvious who you are when you’re interacting on social media. Thoughts?
How To Become Confident In Your Internet Video Blogs
OCTOBER 6, 2011
Video blogs are rapidly taking over the blogging world, but many Internet users are still apprehensive about making the transition from text blogging to video blogging. A lot of text bloggers struggle with the idea of getting confident on camera, especially when it’s outside of their traditional blogging comfort zone. Always Know What You Are Talking About. Analyze Your Takes & Videos.
Top Internet strategy, marketing and technology links for the week of August 25, 2012
AUGUST 25, 2012
eConsultancy) Introduction to Social Marketing Automation (Infographic) (Socialnomics). News & Notes
Top Internet strategy, marketing and technology links for the week of April 21, 2012
APRIL 21, 2012
Here are the top Internet strategy, marketing and technology links for the week of April 21, 2012… I am SEO and so can you: tool helps tweak content for search, Twitter (arstechnica). Optimize Your Health for Better Blogging (pro blogger). The Most Important Skill for Long-Term Blogging Success (Pro Blogger). Which Social Network Should You Use — And When?
Example of a Company Effectively Using Multiple Social Media Profiles
FEBRUARY 16, 2011
million followers: Customer Support Meanwhile, on the DellCares profile, they are busy helping people with customer support problems. Each of these profiles has a specific name and picture, which really helps to put faces to Dell’s brand and make it easier to interact with the company. There are no conversations or retweets, but the profile is clearly popular with 1.5
Top Internet strategy, marketing and technology links for the week of September 22, 2012
SEPTEMBER 22, 2012
Spin Sucks) The Road to IPO: New Opportunities and Market Trends (All Things D) Wait, Why are You Measuring That? Getting Your E-commerce SEO Ready for the Holidays (Search Engine Guide) Four Common Online Reputation Problems (Spin Sucks). News & Notes
Building Media Relationships & Maximizing Positive Coverage
SEPTEMBER 10, 2012
We know we need to build strong relationships with media and bloggers in our industry, but how do we do that? While having a dedicated person, in-house team or outside agency to help with public relations efforts is the ideal answer, there are some best practices I can share with you now to put you in the right direction. Determine where they are active online. Avoid industry jargon.
Top Internet strategy, marketing and technology links for the week of March 23, 2013
MARCH 23, 2013
Here are the top Internet strategy, marketing and technology links for the week of March 23, 2013… Blog Acquisition: A Surefire Strategy for Online Growth (Small Biz Trends) Stop FUD from Paralyzing Your Marketing (Marketing Profs) How to Advertise on Social Media (CIO.com) Why Viral Content is Not the Same as Popular Content (Future Lab) Are Your Clients Worth Keeping? News & Note
Top Internet strategy, marketing and technology links for the week of September 18, 2011
SEPTEMBER 17, 2011
My Secret Formula for Creating Super-engaging Blog Content (Pro Blogger). Help Yourself to Help Your Clients (Danny Brown). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault (Future Buzz). How Social Media Affects Content Relevance in Search (Mashable!).
Facebook Timeline Engagement Tips – Future of Engagement
MAY 30, 2012
This new feature, available to brand pages only, is a quick and easy way to see how many fans view what your brand posts and it can also help you decide what types of content to engage fans with in the future. Alerti is a great tool for bloggers since it lets them see what people are saying on certain topics through different social media platforms. Highlights: New Admin Feature.
Top Internet strategy, marketing and technology links for the week of September 29, 2012
SEPTEMBER 29, 2012
Here are the top Internet strategy, marketing and technology links for the week of September 29, 2012… Getting Started with Twitter Ads for Small Business (Mashable!) If It’s Done Right. News & Notes
Top Internet strategy, marketing and technology links for the week of September 15, 2012
SEPTEMBER 15, 2012
News & Notes
Salesforce Social Media Acquisition of Buddy Media – Buddy Media CEO’s Personal Response Video
JUNE 8, 2012
Smiling or nodding occasionally, he shares his life-long struggle with heart problems, how they have helped him to be fearless, and his pleasure with his accomplishments and the sale of his company. Alerti is a great tool for bloggers since it lets them see what people are saying on certain topics through different social media platforms. Highlights: Salesforce Acquisition.
The Only Blog Post Idea List You’ll Ever Need
JUNE 11, 2012
Needless to say, it’s been tricky coming up with this many ideas. I’ve read all kinds of different suggestions on how to overcome blogger’s block, but each person’s experience is different. Here are 20 techniques we’ve used to help counter blogger’s block. Choose subjects for each day of the week: This has probably been my single most helpful way of deciding what to write. There are so many articles out there on how you can come up with new blog post ideas, but do any of the suggestions actually work? News & Notes
How to Create Enough Quality Content for Daily Blog Posting
DECEMBER 27, 2011
For the record, I’ve never bought into the theory that you have to post fresh content on a daily basis to be a successful blogger. So, if you’re really serious about providing your readers with great content every day, here are some tips to help you do it. Find a theme for each day of the week— Daily themes can help you easily generate post ideas for each day of the week, and the themes will train readers on what type of content to expect each day. That’s where being a good reader will help. Follow other blogs in your field. Keep up with the news. News & Notes
Top 10 Ways to Build Lasting Links in 2014
FEBRUARY 19, 2014
It didn’t help that a lot of unscrupulous “SEO experts” in the past have been looking for ways to game the system, so a lot of link building tactics we used to implement are now worthless as Google has become a lot stricter with what it considers spammy and exploitative techniques. And there are absolutely some fantastic, high-quality guest bloggers out there. Submit to Web 2.0
14 Basic Blog Measurements
OCTOBER 25, 2010
Here are 14 basic blog measurements to help you get an idea of how your blog is doing… Most of these statistics are available in Google Analytics. Are there fellow bloggers who you could share commenting responsibilities with? Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Is it increasing?
Top Internet strategy, marketing and technology links for the week of March 16, 2013
MARCH 16, 2013
eConsultancy) Have We Found the Holy Grail of Marketing? News & Notes
Top Internet strategy, marketing and technology links for the week of January 12, 2013
JANUARY 12, 2013
Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing? (SEO hosting) Three Things You Can Cut from Your Social Marketing Plan (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers (Social Fresh) The ROI of Events: What You Should be Measuring (Marketo) Dear Bloggers, I Apologise. News & Notes
Top Internet strategy, marketing and technology links for the week of November 3, 2012
NOVEMBER 3, 2012
Four Ideas for Finding More Time to Create Content (Marketing Profs) How to Diversify Your Traffic Sources (Practical eCommerce). News & Notes
Top Internet strategy, marketing and technology links for the week of February 25, 2012
FEBRUARY 25, 2012
10 Social Media Tips for Bloggers (Mashable!). 9 Hot Tips for Small Business Marketing on Facebook (Mashable!). Ways Google+ Can Help Your Business (CIO.com). Blog Smarter: 5 WordPress Plugins to Help You Make Money From Your Blog (ProBlogger). Discover the Secrets of 9 Productive Bloggers: Blog Wise (ProBlogger). Is Your Business Strategy 2012-Ready? Take the Test.
Good Example of Local Social Media Outreach & Engagement #socialtestdrive
MARCH 12, 2012
Here’s a great example… The Suburban Collection , who owns car dealerships in the Detroit area (for all sorts of brands), has been running a Social Test Drive campaign where they put local bloggers and social media influencers in the driver’s seats of cars for a few days, and ask them to use social media to talk about their experiences.
Top Internet strategy, marketing and technology links for the week of September 4, 2011
SEPTEMBER 3, 2011
The Complete Idiot’s Guide to WordPress Is Smart Reading for all Bloggers (Small Biz Trends). How taking a step back from social media can help you progress (Simply Zesty). Here are the top Internet strategy, marketing and technology links for the week of September 4, 2011… Three Time-Management Mistakes to Avoid When Going Social (Marketing Profs). Logic + Emotion).
How Do You Tailor Content to Different User Levels?
MAY 14, 2012
Now, some ProBlogger readers might wonder if professional bloggers need this kind of information. Of course there will always be pro bloggers who haven’t ever installed a theme, and the articles may be helpful to them. It can also help you to identify content gaps that you need to fill. There was also a specific sub-segment of bloggers who weren’t pro bloggers, but wanted to become so, and couldn’t without developing their technical skills. Today on ProBlogger, we’re publishing the first in a little two-part series of posts on WordPress themes.
What to Do When Your Posts Aren’t as Good as they Seem in Your Mind
JUNE 18, 2012
It’s easier said than done, but if you look around at most successful bloggers, writers, comedians, and even successful business people, you will find that they’ve mastered this skill, coupled it with passion, and used those ingredients to excel them to the top of their field. When your written expression doesn’t emerge as clearly as the initial idea, it can be incredibly frustrating and disheartening but, if you’re ready to take some steps with me right now, I can help you put an end to those blocks. The question, then, is how do you become less like Frederick Spindal (Who?
Get More Comments: Write Unfinished Blog Posts
MARCH 21, 2012
Most bloggers want to know their words are leaving an impact. Comments are a blogger’s best friend. But the biggest struggle, especially for bloggers just starting out, is getting the first few comments. When you don’t finish a post and ask readers to help you complete it, you’re giving them a sense of purpose. They want to know people are listening. One of the best ways to measure this is to see who’s commenting. Not all blogs have a comments section, but many do. It feels like a grueling task, akin to pulling teeth. How do you get so many comments?” That’s right.
10 Traits of Highly Effective Blogs
NOVEMBER 12, 2010
Tanya is the blogger behind Blogelina , where she writes about blogging your way to success. Say the phrase “Search Engine Optimization and a lot of bloggers will turn green. For bloggers, like me, who have a foggy idea of what SEO means but still need quite a bit of help, SEO Scribe is a must- have resource! 9. inter-related. consider them all important! 1.
HOW TO: Leverage LinkedIn for Your SEO Campaign
OCTOBER 4, 2011
If you have any chance of getting your content to the top of the pile, you’ll have to find unique ways to reach your bloggers — and LinkedIn is just the tool to help you do it. Part of your promotion is to encourage different local food bloggers to tour the restaurant, sample the menu and then write a review. There are two ways to conquer web marketing: good content and even better relationships. The problem is, any SEO pro has already identified this. Try targeting blogs as link resources. Let’s say you’re working on an SEO strategy for a new restaurant in Atlanta.
Southwest Case Study: Turning Social Media Success into Sales
AUGUST 8, 2012
So what can you take away from Southwest Airlines to help your business? Alerti is a great tool for bloggers since it lets them see what people are saying on certain topics through different social media platforms If you are interested in doing social media monitoring for yourself, click on the white paper below. There are a number of things to learn from Southwest’s example.