Sales Engine

APRIL 14, 2016

Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.”

B2B 168

B2B Blogger Content Public Relations 168

Sales Engine

NOVEMBER 12, 2015

My recommendation is to know your product and your competitor’s products better than your consumers do, and be the expert at helping, asking, and informing. Then collaborate with them to come up with a content strategy that helps solve the prospect’s problem and is not just about your products and services.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

MARCH 28, 2016

I think that from the content marketing standpoint what’s not working is to post about whatever interested us at the time, whatever seemed to be topical or whatever guest bloggers were submitting to us. Our data analysis has really helped us understand what our categories should be. That’s what got published. We are now very focused.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120