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Paul Gillin

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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior.

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Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

There’s also a Blogger’s Choice Award, whereby a randomly selected blogger who helps promote the program (like me) gets to choose an applicant to receive a $1,000 cash grant. There’s no song with this award either, but the blogger might hum a few bars for you. Second place award is a cash grant of $5,000 and no song.

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. I certainly could use your help. And if you’re a blogger or editor who would like a review copy, just leave a comment here or drop me a line and I’ll be pleased to send you one.

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Oracle’s Updated Social Media Policy

Paul Gillin

A “New Media Handbook for Bloggers” is available as a separate document for employees interested in establishing a blog. Employees who want to start a blog on sites that are sponsored by Oracle need to read this document and submit a request as specified in the New Media Handbook for Bloggers. Blogging Best Practices.

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Oracle’s Social Media Policy

Paul Gillin

Perhaps it will help you in formulating your own policy. A “New Media Handbook for Bloggers” is available as a separate document for employees interested in establishing a blog. We do count on our employees to help us make sure that the Social Media Participation Policy is being followed. Blogging Best Practices.

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Social Marketing Hangover

Paul Gillin

Many return to achieve their potential after time and other technology advancements help them along (PCs, the Internet) and a precious few continue rocketing up the adoption curve without any slowdown whatsoever (smart phones). The time when a clever blogger could amass an audience of 30,000 loyalists in a year has passed. So Now What?

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

It brought two groups of “mom bloggers” to Cincinnati to meet with executives and scientists and address their questions. The fact that Dry Max looked on the surface to be a cheaper diaper didn’t help. Basically, when critics become convinced you can’t do anything right, then you can’t.