KoMarketing Associates

APRIL 9, 2019

We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. It can help you: analyze your ppc strategy and your competitors’ strategies. Some of these ppc tools may be brand new to you, some will be familiar.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

OCTOBER 24, 2017

Here are 4 best practices that will help guide your efforts. Making sure that your links offer value helps protect them from being removed in the future. You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

JUNE 7, 2018

Below are some questions and resources to help B2B marketers approach content marketing differently: How and Why It’s Important to Broaden Your Horizons. Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Ubersuggest. Word clouds.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

APRIL 30, 2012

These scores help evaluate future link opportunities and prioritize strategies. Significance and reach of contributing writers, bloggers, and site network as possible to identify. Are we able to find and determine the following details about the site owner, publisher, blogger, editors, etc: Appropriate contact (name, title, etc).

Link Building 120

Link Building Lead Ranking Lead Scoring SEO 120

KoMarketing Associates

NOVEMBER 24, 2015

Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process. Provide thought leadership in support of business development initiatives. Blog posts can address common issues and challenges, or tackle current trends in the industry.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

JULY 14, 2016

Below are some tools that can help you research, schedule, and monitor. Using analytics can help you determine what type of content to create and share in the future. Here’s some great tools that can help. Getting into a regular routine can help ensure a steady stream of social content on your brand’s profiles.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

MAY 21, 2015

For example, if building an improved presence amongst bloggers is a core strategy for content distribution, perhaps setting a specific goal for executing quality comments on reviewed blog posts (on others’ blogs) per week will help motivate the effort. Contribute To The Community. Offline networking can offer inspiration as well.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

APRIL 2, 2015

This is often a common problem for many bloggers and marketers in almost every industry. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. This helps increase the trust and loyalty factor. Case Studies.

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

JUNE 19, 2014

It can help get your content in front of the right people, help drive links, and can even help you better understand the keyword landscape. In order to get the most from your business’s social media team, show them how their efforts are helping impact the business’ search performance and what they can do more of to help.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

JUNE 2, 2015

Make Yourself a Blogger. Having a few long pieces of content that showcase your expertise can help you build better relationships within your industry and target market. To find this job listing, I entered the keywords remote and marketing. Turn Into an Information Resource (page and profiles). Utilize SlideShare Integration.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

DECEMBER 14, 2015

For me, it’s “helping brands reach, engage and convert new customers.” When customers, friends, family, industry analysts, and bloggers say wonderful things about your company and convince others to buy your product, you’ve made it. It starts with creating a simple content marketing mission statement.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

NOVEMBER 15, 2013

Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

AUGUST 19, 2013

Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

JUNE 13, 2013

For B2B marketers looking to expand their expertise in social media, this is an excellent group to help them do so. The intent is not to promote yourself or brand through this group, but the occasional “plug” does happen and is accepted if it’s relevant and helpful to the group. Social Media Marketing – 608,345 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

JULY 22, 2014

I don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example).

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

MAY 19, 2014

With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships. Offer To Help Someone BEYOND the Business Norm.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

NOVEMBER 13, 2018

Next Step : Continue focusing on content that helps your audience. 62% of bloggers don’t update old articles . Source: Orbit Media 2018 Blogger Survey. Source: Orbit Media 2018 Blogger Survey. This will help determine the length and type of content to create. 13% of bloggers do not know if blogging drives results.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

KoMarketing Associates

JULY 28, 2020

These estimates will also help dictate the level of content production that will be necessary to be seen on the first page of SERPs. Key metrics and performance, activities completed in the month, and a summary of recommendations and next steps could all be helpful in showing the content strategy’s value. Final Thoughts.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

MAY 2, 2017

Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. I’ve also seen bloggers also write a recap for their sponsor’s own blog in addition to their own, which doubles their presence as a collaborator with the brand.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

KoMarketing Associates

FEBRUARY 12, 2014

In other words, our job as content marketers is to help our audience discover new (timely and relevant) things they’re interested in via the content we provide. expanding the reach of followers, fans, prospects, subscribers, press, and bloggers), 2) planning for discovery (i.e, who is the audience? where do they spend their time?

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

KoMarketing Associates

JANUARY 19, 2016

Keyword search estimates ( Google Keyword Planner is helpful here) will give you an idea of the volume and competitiveness of phrases related to your client. These estimates will also help dictate the level of content production that will be necessary to be seen on the first page of SERPs. Final Thoughts.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

KoMarketing Associates

OCTOBER 31, 2014

In authorship we have helped validate the significance of building brand and the relationship between thought leadership, brand awareness, and search relevance. ” SEO Blogger Blind Five Year Old has a more in-depth blog post on this potential issue for large online brands.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

JANUARY 13, 2014

As one blogger writes , “the Olympics remind us that bringing together information and curating it for your audience is critical in not only entertaining the audience, but also in helping them understand what they’re watching in a new way.”. Content Curation Matters, Too. Dutch speed skater Sven Kramer is determined to win triple gold.

B2B Marketing 120

B2B Marketing Content Marketing Curation B2B 120

KoMarketing Associates

OCTOBER 14, 2014

Led by brand strategist, speaker, and writer Nick Westergaard , the workshop brought together novice and veteran content marketers for a no-holds-barred training session designed to help attendees create bigger, stronger, and better content. No, Nick did not resemble this scary drill sergeant man. Useful/adds value. Builds relationships.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Training Buzz 120