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Customer Experience Matrix

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. In any case, this is where the Alterian engine should help. It’s by no means certain that Techrigy can actually scale up to manage this many individual relationships.

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Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Customer Experience Matrix

The blogger who called the Microsoft rumor “nonsense” suggested that Google is a more likely partner, basically as an anti- Apple move. Google would like to complete the offline portions of its marketing and advertising doughnuts, but Adobe doesn’t help much there. The "junk food chart" offers quite a few other insights.

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[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. x+1] can also help sell the client’s own data to external syndicators. - Web media buying: [x+1] can manage real-time bids and other Web advertising purchases.

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Visualizing the Value of QlikTech (and Any Others)

Customer Experience Matrix

Some may be accessible to analysts, more will be available to statisticians, and a remainder will require help from IT. - I haven't figured out how to make them bigger in Blogger. There are still some things that need a statistician's help. - Business managers don't have the technical skills to get at this data.