Paul Gillin

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B2B Blogging Excellence

Paul Gillin

And for a blog this specialized, the traffic is pretty impressive. Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page. As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond. And as we know, Google loves blogs.

BtoB 50
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B2B Blogging Gets Publishing Discipline

Paul Gillin

The program is backed by an editorial calendar and a roster of bloggers selected for their communication skills and ability to address different audience segments. The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back.

BtoB 50