Why the volume and quality of interactions with customers has to pass for social media ROI
Chris Koch
JANUARY 22, 2010
If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. The growth in traffic then confers its own authority—you get lots of visits so you must be smart. Obviously, the more influential the referral site the better.
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