Trying GroupHigh for Blogger Outreach Campaigns
DECEMBER 3, 2013
I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. If you’re in your mid- to late-30s — or even 40s, gah!
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e.,
How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
AUGUST 30, 2016
The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers. Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. What does that mean, exactly?
5 Traffic-Driving B2B Blog Topic Ideas
APRIL 2, 2015
This is often a common problem for many bloggers and marketers in almost every industry. Try setting up free Google Alerts for common terms in your field, or use a site like SocialMentio n or Google News to see what is making the rounds on other news sites and social media. Don’t know what to write about when it comes to your B2B website’s blog? Testimonials. Case Studies.
Google “mobilegeddon” starts today — are you prepared?
APRIL 21, 2015
If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. You’re in luck if you’re on the East Coast: Google’s on PST. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon? Big Google mobile algorithm update on 4/21/2015.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? What’s important here isn’t the specific results from this blog, but what those results say about how to get more traffic to your blog. Don’t expect miracles right out of the gate, or get discouraged by low blog traffic at first.
Google is a lying liar that lies
SEPTEMBER 2, 2014
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. And Google acts pretty dumb. Do it! Do it!
Social Media for Busy Business Bloggers
Writing on the Web
JULY 4, 2012
Facebook tops Google for weekly traffic in the U.S. If you expect that your business blog is going to skyrocket off the Google charts, then you’re in for a disappointment. Remember, Google indexes content on pages. The more keyword rich your content is, the more likely it will be that Google will pick it up. It’s the numbers. Over 25% of U.S.
How Content Curation Can Drive Traffic
JANUARY 12, 2015
Content curation is becoming more popular, particularly with the surge of tools coming into the marketplace due to the demand for sourcing relevant and valuable content to make it easier for businesses and bloggers alike. Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).
The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. We use waterfall graphs to keep track of daily progress on our traffic and leads goals on the blog. Google AdWords' Keyword Planner. Google Trends. Safari.
4 Tips to Prepare for Google's Ever-Changing SEO Strategy
APRIL 28, 2014
In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. In recent years, guest blogging has become increasingly popular for its usefulness in gaining inbound links and targeted traffic. Too many spammy guest bloggers. Avoid Shortcuts.
Maximize Blog Traffic with Top 27 SEO Plugins
JUNE 20, 2014
Want to maximize your blog traffic? Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. There is also a Premium version, which includes support and Google Webmaster integration. 2. As the name suggests, All in One SEO Pack gives you everything you’ll need to maximize blog traffic. Sure you do.
High Quality Content Sites Is What Google Wants
Writing on the Web
FEBRUARY 26, 2011
There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Search Engine Results: 3 Tips for Savvy Bloggers.
Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
Writing on the Web
SEPTEMBER 26, 2012
Of course, being a winning blogger is more than just creating good content. Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. How will this generate traffic? Michael Martine’s Best Blog Traffic Tips.
How to Prepare for Google’s New ‘Author Rank’
SEPTEMBER 19, 2013
Right around the same time that Google+ was introduced in June 2011, Google formally announced the Google authorship program , where authors could link their content to a Google+ profile and identify it to Google in search rankings. “All we know is that Google has these patents. It’s not really a Google term,” says Traphagen.
The Top 3 Sources of Blog Traffic that are NOT on Social Media
SEPTEMBER 14, 2012
In other words, they’re Google for blogs, and they help users find the best blogs in a category by ranking search results according to size, relevance, or quality. How to Get Started: Oftentimes, bloggers can link their RSS feed to a syndication website, thereby allowing new posts to be automatically submitted for syndication. WRONG. General Blog Directories.
114+ Copywriting Formulas to Get Traffic & Leads
AUGUST 17, 2016
Example: 3 Most Common Mistakes Beginning Bloggers Make. Example: 5 Best Ways to Increase Your Blog Traffic. Example: Here is a Method That is Helping Bloggers Write Better Openings. Example: 7 Out of 10 Bloggers Don’t Research Keywords. Example: 10 Little-Known Factors That Could Affect Your Blog Traffic. Example: So you’re a blogger? Most Popular. AIDPPC.
The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
NOVEMBER 23, 2012
Do you know the 5 best ways to effectively use social media to drive traffic to your website? Today competition for traffic is fierce. Every day new bloggers join the flow of information competing to be found. To effectively use social media to drive traffic to your website it is important to consider the following: 1. Comments. Expand your reach. Be active and engaged.
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up. All of them!
Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
DECEMBER 2, 2015
Designed to help you create content that actually drives traffic, this method has helped me earn over 70,000 page views from just one post. Google has likely already indexed the existing resource well. Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations? What can you do to stay in the game?
Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Drive sales, traffic, membership? Google Search is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere.
Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?
OCTOBER 26, 2012
In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more. BLOGGER – established 1999. Blogger has an import/export option, however it doesn’t support importing content from any other platform other than its own. Pros: .
Are Complaints the Biggest Social Media Traffic Drivers?
APRIL 18, 2012
So let’s talk about the dark side of social media traffic I work with Brands as well as small businesses to help them create and implement the right social media strategy for their business. If you are looking for traffic and love to complain, be careful because it can quickly spiral out of control. It’s not just bloggers that complain, it’s irate customers.
The Business Blogger's Ultimate Guide to Mastering Lead Generation
OCTOBER 19, 2012
Again, design these sidebar CTAs with their smaller width in mind. 3) Top Nav/Sidebar/Footer Links to Landing Pages: You can also leverage any links in your top navigation, sidebar, or your blog's footer to send direct blog traffic to landing pages. Most businesses will find that their blog tends to attract a lot of new traffic to their website. But have no fear! link] ). Easy as pie!
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. Weekly news posts have become a highly-effective tool for driving traffic, generating interest, and connecting with new readers. “If you write great content, people will find it.” Reach Your Tipping Point. Post Often.
The Google + Impact
Modern B2B Marketing
OCTOBER 11, 2012
by Dayna Rothman I am excited to introduce our guest blogger Phil Corbett. It’s no secret that Google is doing everything it can to encourage individuals and brands to sign on to Google+. Last June, Google introduced the rel=author tag, which displays an individual’s Google+ profile information within the author’s correlating search result. Google+ is Measurable.
Connect Your Blog to Facebook Automatically
Writing on the Web
FEBRUARY 18, 2011
Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Yikes!
Why Google Doesn’t Like Your Flat Website
B2B Marketing Traction
JULY 9, 2013
I follow several search engine optimization blogs, and I thought I’d share some observations now that the algorithm changes rolled out in several Google releases code-named “Panda” According to Eric Enge of Search Engine Watch , the algorithm changes in Panda affect websites that Google sees as “flat” for a couple of reasons. Think again.
Google Authorship: Are Top Social Media Influencers Using It?
NOVEMBER 30, 2012
Google Author Rich Snippet Search Result. As excited as I have been about the rise of Google Plus, I’ve been even more pumped about a Google feature intimately tied in to Google’s social network: Google Authorship. Authorship was rolled out about the same time as Google+ last year. Why Low Adoption of Google Authorship? future.
How to REALLY Increase B2B Blog Traffic
AUGUST 31, 2011
PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic. Definitely a nice way to boost traffic.
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach. These lessons map perfectly to blogger outreach.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Imagine adding newsletter sign-ups, Google maps, coupons, and QR codes to your videos. Skyglue takes Google Analytics to the next level.
10 Free Tools Every Business Blogger Should Bookmark
JUNE 12, 2012
As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. 1) RSS Reader. It's fantastic for bloggers, because it lets you conduct market research on the fly to a highly targeted group of people.
Proven Tactics to Increase Blog Traffic
The Effective Marketer
JANUARY 26, 2012
Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Uncover the Links of Your Fellow Bloggers (and Nab ‘em!). Your Checklist for Increasing Blog Traffic. Content Marketing productivity Blogging seomoz tactics trafficThanks to Christopher S. Participate in Q+A Sites.
Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
AUGUST 15, 2014
What made Google’s search engine so revolutionary was it’s ability to rank sites in pseudo popularity contest rather than word matching. It may seem counterintuitive, but reaching out to other bloggers with the promise of supporting each other is a guaranteed way of gaining readers. Connect with Others. Give the People What They Want. Design Thoughtfully. Branch Out. Use Visual Aids.