Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history and content, content and more content.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 2, 2017

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Done right, both social media engagement and influencer outreach are personal, person-to-person.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. About our guest: Mickie Kennedy founded eReleases more than 22 years ago after understanding the dire need for small businesses to have access to the media and a national newswire – all with a personal touch. And then I did that with Google when they launched. About our host: .

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Martech

NOVEMBER 29, 2021

While that sounds great, the problem is that genuine quality link-building services are hard to come by, with many providers simply ending up acquiring low-quality links through spammy strategies which Google doesn’t like. Recommended Group: B2B Bloggers Boost Group. The 7 best link-building services to help improve search rankings.

Link Building 100

Link Building Work Management Marketing Management Service 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. A lot of articles out there remind us that Google awards higher SERP results to websites that EAT. A link from one or many of these well-regarded sites to yours is Google gold. So, how do you get there?

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Webbiquity

JANUARY 5, 2021

Personal views only. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Minnesota IT Recruiter | Minnesota Headhunter, LLC | Blogger | Startup Adviser & Evangelist | Speaker & Consultant on Recruiting & HR | Photos, Sports & Fishing.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Convert

JANUARY 17, 2024

And it is happening too fast even for Google to keep up. Generative AI engines generate accurate and personalized answers to any search query. Back in 2020 , I was writing about Google as an answer engine versus a search engine. Google will take time to adjust its revenue model. Will there be new tactics to embrace?

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Onalytica B2B

DECEMBER 11, 2017

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. In 2015 Mark was the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. Location: Tennessee, USA.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Sprout Social

JANUARY 24, 2024

One person can see a post multiple times, so the impressions will always equal or exceed reach. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. You can also use Google Analytics for social media reporting and influencer marketing metrics.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. The Language of Business is Moving Faster Than You Are. Even Your Clients’ Names Change.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship?

Google 80

Google Youtube Blogger Domain 80

seo.co

MAY 2, 2021

The number of quality backlinks a website has a massive impact on its ranking in Google search. Google organic search is responsible for 59.2% of the world’s web traffic, and over 86,000 searches happen on Google every second. It is just one of the many factors Google will be checking.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Even Google’s human ninja reviewers often get fooled. So, what to do, what to do?

Google 80

Google Social Media PR CAN-SPAM 80

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Well, you can actually look for lead magnet ideas in Google Analytics. Just like you might use Google search data to create blog posts, you can also create lead magnets based on what your target audience is searching for.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. 1) Google Scholar. Google Review Count: 4,970,000.

Planning 145

Planning Research Tools Best Practices 145

Biznology

MARCH 15, 2016

Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. That’s why it’s easier to be a PR specialist than it is a generalist. If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends.

Blogger 80

Blogger Work Management Burn Rate PR 80

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. Blogging is Your Home Base.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “B2B content marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of savvyb2bmarketing.com” Follow Michele at https://twitter.com/michelelinn. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

APRIL 18, 2019

As search engines, largely led by Google and its constantly-changing search algorithm , became more advanced, the power of keywords waned in favor of a more contextual-based approach to content. on Google, and a blog post ranking for the keyword phrase 'Instagram hashtags' will appear on page one. What is keyword difficulty?

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

Convince & Convert

APRIL 17, 2015

The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. Assuming you’re successful with your communication, your CFO will begin to gain a personal following. Continue the conversation on our Facebook or Google+ pages.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163

nDash

JUNE 30, 2022

JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. ” He speaks from personal experience. Despite checking the source online, he discovered the person he was dealing with had created a false Gmail account. Vetting Sources: Bloggers and Podcast Guests.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Traditional PR just isn’t as effective as it used to be. Blogger LinkUp. This company’s stellar outreach tools help connect brands and bloggers. BuzzStream. MyBlogGuest.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Convince & Convert

SEPTEMBER 25, 2015

Then, the movie Blackfish ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. Google is way too smart at this point to reward black hat SEO practices, but bad SEO can also taint a company’s brand. For decades, its parks were a fun, wholesome place to take the kiddos.

Tactics 164

Tactics SEO Lead Scoring Lead Ranking 164

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. I was installing a new personal consulting web site over the weekend and I was reminded of this. This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!) Image via CrunchBase.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

NOVEMBER 20, 2019

Is your event related to a famous person or a specific period? Use influencer marketing tools to identify bloggers, social media influencers, analysts, or professionals who have authority with your target audience. Matt LaClear has helped clients gain millions of dollars by improving their website’s rankings on Google and Bing.

Press 145

Press Sample Work Management Paid Search Agency 145

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Statista) 80% of businesses deem personalization as essential for growth. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers.

Marketing & Strategy 158

Marketing & Strategy Marketing Strategy Advertising Agencies Content 158

Atomic Reach

MARCH 18, 2019

Mel Carson is an influencer in the spheres of social media, and personal branding. He takes digital PR strategies to a whole new level. Ceralytics is mainly focused on PPC and Google Shopping campaign management. She has over 6 years of experience in Google managing online marketing with AdWords.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Marketing, author of PR 2.0:

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

seo.co

DECEMBER 18, 2020

While you only checked out the first page or two of Google search results for anything about your business, the pages further down might be sprinkled with content that could prove damaging to your reputation, both on and off-line. An impressive 84 percent say online reviews are just as trustworthy as personal recommendations.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80