Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. So I Googled “content curation&# and lo and behold, it returned 77,600 results.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 24, 2009

Google is not the only source of content ideas. REVEAL Adding a personal experience helps to humanize your content. Without first researching your ideas, you’ll find yourself running out of topics to write about and/or guessing what your readers would be interested in learning. Bottom line – better content comes from better research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

NOVEMBER 1, 2010

Rick Short , Indium’s Marketing Communications Director and the chief corporate blogging strategist, manages 73 blogs written by 14 in-house bloggers, all engineers. Exhibit #2: Indium Corporation Blogs. Indium Corporation is a developer, manufacturer, and supplier of specialty alloys, solder products and solder paste.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. For example, the search term “industrial valves” yields 238,000 pages in Google. You are excited until you see two key site statistics that burst your bubble. They are: 1. Thanks for the thoughtful post.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60