Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history and content, content and more content.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

OCTOBER 17, 2017

This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.”

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship?

Google 80

Google Youtube Blogger Domain 80

Biznology

AUGUST 14, 2018

Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. The sort of people who become journalists and TV personalities and even celebrities are not the same people who are necessarily the online influencers I am talking about. Guess Who I Am.

Communities 126

Communities Blogger Class Twitter 126

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google Groups.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

NOVEMBER 12, 2013

Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. Your corporate site is just dandy.

Google 80

Google Paid Search Agency Adsense Brand Identity 80

Biznology

JULY 25, 2011

Two Biznology blogger is the same interview? Yep, and you have Google+ to thank for it.

Buzz 80

Buzz Google Broadcasting Blogger 80

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Done right, both social media engagement and influencer outreach are personal, person-to-person.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Even Google’s human ninja reviewers often get fooled. So, what to do, what to do?

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. At least, right now, it’s a one man band. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

APRIL 18, 2017

And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. I am just not there, by choice or because I don’t belong there. Can we even? Some thought it was brilliant.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

NOVEMBER 15, 2016

Generally-speaking, the richer the mogul, the more élite the individual, the more likely they’ve tried to keep off Google’s radar, keep out of the index. Google abhors a vacuum. Google abhors a vacuum.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

MARCH 15, 2016

Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. One of the biggest problems in the influencer marketing space is that the folks doing a lot of the outreaches often refuse to pierce the veil of their own personal brand and come out front as a human, as a person.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp. This company’s stellar outreach tools help connect brands and bloggers. Google Alerts. Over 2 million blog posts are published each day. MyBlogGuest. FollowerWonk.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

APRIL 26, 2016

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Share on Google plus. Timing’s of the essence so go go go go go go go!

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. I was installing a new personal consulting web site over the weekend and I was reminded of this. This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!) Image via CrunchBase.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

JULY 7, 2015

IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked).

Linkedin 80

Linkedin Twitter Blogger Youtube 80

Biznology

DECEMBER 4, 2014

Like a virus, these bad tactics get passed around from person to person. This tasty tidbit of misinformation stems from Google being much “smarter” than it used to be. Yes, Google can understand the intent of a page. There is a “right” word count for Google. Keyphrases are dead. Did it work?

Copywriting 80

Copywriting SEO Press High Quality Lead 80

Biznology

AUGUST 12, 2013

This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. The webmaster receives quality content for their site and its readers, and the guest blogger gains exposure and is typically allowed to link back to their own site which provides some SEO benefit.

CAN-SPAM 80

CAN-SPAM Blogger Outreach SEO 80

Biznology

MAY 20, 2013

Matt Cutts and the rest of the Google webspam fighting team decided they’d give everyone in the industry a heart attack last week with Matt Cutts latest video. Image via CrunchBase. In this longer than average video, Cutts discusses some of things that Penguin 2.0 The Good Practices Haven’t Changed. Far from it in fact.

Link Building 80

Link Building SERP SEO CAN-SPAM 80

Biznology

SEPTEMBER 15, 2015

Ironically, because she is being guided and moderated, working with Amy is a little frustrating for me since I am not much of a 9-5 guy, my hours and my needs are 24/7, and so working with a robot AI — my Amy Ingram — who has human tenders who have hours, bedtimes, personal lives, and families, can be a little frustrating.

Training 80

Training Blogger Amazon Google 80

Biznology

AUGUST 9, 2019

Well, ok, you’re Googling ideas on how to push through your writer’s block. Read on for six tips to avoid a blogging burnout and escape the clutches of every blogger’s worst enemy – the writer’s block. If you don’t trust yourself not to get sidetracked by cat videos, then meet with people in person.

Tips 106

Tips Opinions Youtube Blogger 106

Biznology

JULY 2, 2013

Are they bloggers? Or maybe while they might not be actually blogging or tweeting or on message boards, perhaps they’re just vanity-searching on Google or keeping track of things said about them on Google Alerts or through a third-party tracking or analytics software. So, where’s the game hiding? Where do they live?

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

JUNE 25, 2013

While most social media trappers, AKA content marketers, write content that is meaningful to them personally, professionally, or in relation to the work they do or have done — their experience; many tend to surf trends. Related articles. Are you a social media forager? biznology.com).

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

FEBRUARY 4, 2013

Rather, every person in digital media production needs to know how their work affects search effectiveness. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. In the age of Google Penguin, this can’t be an artificial process performed by SEO consultants.

Lead Ranking 80

Lead Ranking Lead Scoring Paid Search Agency SEO 80

Biznology

AUGUST 14, 2012

The social media lunatics have taken over the Internet asylum and unless your very own personal voice, face, story, narrative, history, resume, wins, and losses are fed into the Googlesphere, you’re vulnerable to whatever anyone cares to say about you, no matter who. You need to get in front of the storm that’s sure to come.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

MAY 29, 2012

First, I will address why keeping your blog updated is essential to search engines and how fickle Google is. Google is worse than a Harvard Dean when it comes to judging you. As I have said before, Google’s judging your posts less on exactly what you write but how often you post.

Adsense 80

Adsense Allocation Google Verticals 80

Biznology

OCTOBER 14, 2011

What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. It wasn’t by putting out thousands of blind sales letter like requests to be a guest blogger. If you don’t get a response, don’t keep hounding the person.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Biznology

MAY 27, 2015

What’s worse, many businesses allow content like this to fly because they think it’s “supposed” to read like that “for Google.” ” They don’t realize that Google wants to reward standout content that addresses the readers’ question – not keyphrase-stuffed drivel.

Paid Search Agency 80

Paid Search Agency SEO Companies Copywriting 80

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. But you also must remember that most bloggers have very rich lives outside of their blogging life.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

OCTOBER 30, 2012

However, Google is often the first impression anyone gets when they’re introduced to your brand online. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80