Biznology

JANUARY 2, 2018

For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

APRIL 21, 2015

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google is releasing the mobile friendly update on April 21st.

Google 80

Google PageRank Mobile Marketing Search Marketing 80

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship?

Google 80

Google Youtube Blogger Domain 80

Biznology

NOVEMBER 12, 2013

Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. Your corporate site is just dandy.

Google 80

Google Paid Search Agency Adsense Brand Identity 80

Biznology

AUGUST 14, 2018

And last Sunday, 19 of us organized on our own via No Agenda Meetup space. Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. The olly olly oxen free method works equally well for both recruiting your army as well as rallying your troops.

Communities 126

Communities Blogger Class Twitter 126

Biznology

SEPTEMBER 25, 2014

Are your in-house writers lost in Google-land? ” These writers are lost in Google-land. And you’ll see an improved ROI from their efforts (and spend much less time editing their work.). It’s best to ask detailed questions about how they keep up with industry trends and review their work. Easy, right?

SEO 80

SEO Google Training Webinar Metrics 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. “Just make sure it looks organic to Google,” they plead.

Advertorials 0

Advertorials Blogger Paid Search Agency Outreach 0

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . And it’s mostly worked, too, until recently. Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. So, what to do, what to do?

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

DECEMBER 6, 2016

With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. Podcast: Play in new window, Download (Duration: 1:31:44 — 37.6MB), Embed. We’ll bring you up to date.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want?

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

APRIL 26, 2016

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Share on Google plus. Timing’s of the essence so go go go go go go go!

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. When I started my agency, it started out as an organic SEO shop. Instead, I threw myself and my agency into blogger outreach and social media marketing.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Even large outreach teams can communicate remotely with prospects, customers, and influencers thanks to its organized interface. Blogger LinkUp. Google Alerts. MyBlogGuest. Little Bird.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JANUARY 5, 2016

Most organizations don’t recognize the downsides to workplace collaboration. He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S.,

Work Management 80

Work Management Skype Marketing Management Public Relations 80

Biznology

FEBRUARY 4, 2013

Rather, every person in digital media production needs to know how their work affects search effectiveness. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. In the age of Google Penguin, this can’t be an artificial process performed by SEO consultants.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

MAY 20, 2013

Matt Cutts and the rest of the Google webspam fighting team decided they’d give everyone in the industry a heart attack last week with Matt Cutts latest video. This means that all of the natural tactics that were working before will still work, and will start to work better than before after more of the filler gets dealt with by 2.o.

Link Building 80

Link Building SERP SEO CAN-SPAM 80

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

MAY 27, 2015

His firm was working with an SEO company that provided content creation as part of its monthly retainer. Here was his question: The SEO and marketing company I’m working with keeps sending me “SEO rich” content designed for off-site placement that needs my approval. How can such a sloppy error happen?

Paid Search Agency 80

Paid Search Agency SEO Companies Copywriting 80

Biznology

DECEMBER 13, 2011

” I then added , “Pitch Engine doesn’t take away the work: writing/collecting compelling copy and assets. You do that work” and then “Our SMNR is just a platform and structure. If an app doesn’t make it easier for you to connect with other people, the app doesn’t work.

Social Media 80

Social Media Media Demand Blogger 80

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! Yeah, that’s a lot of work. know about you.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

OCTOBER 30, 2012

However, Google is often the first impression anyone gets when they’re introduced to your brand online. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JUNE 20, 2013

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. Typically the webmasters/bloggers that respond to stock emails are low-hanging fruit, and any site worth its salt is going to need extra effort. Photo credit: MyTudut.

Link Building 80

Link Building Outreach Ad Building PageRank 80

Biznology

MARCH 11, 2013

Your intranet, on the other side, is more like a garden: relatively small in terms of users and content, with participants contractually bound to the organization and a low tolerance for failure. Chances are that the vast majority of your corporate bloggers won’t be as insightful as the folks writing for the New York Times or GigaOM.

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

JULY 1, 2014

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

OCTOBER 21, 2014

Forget a one-two punch, you’ll need to work on your one two three four five six seven combination. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. Many hands make light work — but not in the way you think.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. The same should be done with blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. How it moves through cyberspace.

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. Well, you can. Oh, you’ll also get lots of request for money.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

NOVEMBER 8, 2011

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. Here’s my Google+ public profile.

Google 80

Google SEO Adsense Profiling 80

Biznology

SEPTEMBER 2, 2014

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart.

Google 80

Google CMS Development PageRank Tagging 80

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! And I’d like to convince my team as well (though it’s hard when we’re doing project work). Check, check, check, check, and check! month, $44.00/year

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

SEPTEMBER 10, 2013

Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. In many cases, the bad experiences that many agencies blame on the rudeness of the blogger is square on the agency’s shoulders. For real effect.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

JANUARY 16, 2019

This shows that competition is intense with website owners and bloggers pulling out all the stops to gain traction and garner higher visibility. Creating and delivering quality and flawless content that appeals to readers and making sure that your content works as a competitive differentiator for the business is not a cakewalk.

Work Management 123

Work Management Marketing Management Tools Marketing Analytics Tools 123