The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. The secret to my success has been to be a lot more selective in the clients I’m willing to work with. unless.” Yeah, infographics!
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. If you’re in your mid- to late-30s — or even 40s, gah!
Google “mobilegeddon” starts today — are you prepared?
APRIL 21, 2015
You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon?
Google is a lying liar that lies
SEPTEMBER 2, 2014
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. And Google acts pretty dumb. Do it! Do it!
Google Authorship brings your staff out from behind your brand
NOVEMBER 12, 2013
Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. Make sure they have a real profile photo with a recognizable headshot uploaded to Google+.
Have top influencers author your sites to appease Google search
OCTOBER 29, 2013
It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship? It’s turning how the top spots on Google are won.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!
How NOT to pitch a blogger
SEPTEMBER 20, 2011
Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. Bloggers will always call you out if they sense you’re just calling it in. Tweet This Post.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach. These lessons map perfectly to blogger outreach.
The next generation of bloggers is here. And they are computers
grow - Practical Marketing Solutions
JUNE 9, 2015
How will Google and other search algorithms handle this? It will make our work nearly effortless and incredibly effective. Bot Content and the human niche There is a growing trend toward “organic” and “authentic” in almost any product category. In business we simply cannot work with what we wish for. We must work with what IS. Writing bots.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. The social media release is used for blogger outreach. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Post on Google Buzz.
Maximize your SEO benefit on Google+ in 8 simple steps
NOVEMBER 8, 2011
Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. Here’s my Google+ public profile. Use a clean URL when you add your content to Google+.
Google chooses speed over content from sites
JULY 23, 2013
Now, both online reputation management (ORM), something I have been doing since 2003, and organic search engine optimization are both essential services, though I fear that too few really consider all the variables when they purport to having deep knowledge of the state of the art. So, Google knows that it’s being judged more on the smooth transition from search results to website.
The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. For Keeping Organized. 1) Waterfall Graphs. If you're not a HubSpot customer, then you can create a publishing calendar using Google Calendar and bookmark that.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).
Earned media influencer marketing demands your awesome
JUNE 21, 2016
If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. Long gone are the days when you can be lazy when it comes to blogger outreach and influencer marketing. That’s cool.
How to recover from the ravages of Google Penguin and Panda
AUGUST 20, 2013
People are freaking out about the new Google Search. What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. Google Search is people! Google SEO is the new Google AdWords. Do it.
You can do some amazing things with Blogger
JULY 28, 2011
Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. As a web development firm, Blogger provides us with a different value proposition.
Audienti merges SEO, Advertising, and Influencer Engagement services
DECEMBER 29, 2015
If you have a brand site you want to turn into Google catnip, Audienti’s for you. It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. That’s then, this is now. .
32 B2B Marketers to Add to Your Google Plus Circles
AUGUST 19, 2013
Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Clients include CEOs and marketers who work at and/or run all sizes of companies across the U.S., How so? Andrew M.
This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
DECEMBER 5, 2015
Finally, Google Plus gets a makeover, but should marketers invest time there? Watching the content marketing trend fade to black (18:35): Content isn’t going anywhere, but the content marketing trend may be disappearing much quicker than we think, warns blogger Geoff Livingston. Meet the new Google Plus (36:21): Google+ continues to evolve, TechCrunch reports. Yahoo!
Three Ways to Build Links in the Age of Google Penguin
AUGUST 6, 2012
Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Your mileage may vary (ibm.com has millions of ranking pages in Google).
Owning Google Search is so easy–yet very very hard
AUGUST 27, 2013
It’s the same thing with search engine optimization (SEO) and Google. . And it’s mostly worked, too, until recently. Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. In the past, Google’s treated the cancer of link spamming and black hat SEO with very broad treatments, similar to radiation or chemotherapy, that would harm way too many honest citizens to make it worth the number of black hat SEO practitioners. Image via CrunchBase. for one.
Does Google Hate Small Businesses?
NOVEMBER 28, 2012
So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. So while Google has continued to improve upon its user experience, in my opinion, those improvements have also put a lot of small business owners at a disadvantage if they're trying to use Google for marketing.
Reproduce all your own stuff on your professional page
NOVEMBER 17, 2015
And, according to time-honored netiquette, all you need to do it make sure the Dark Lord Google knows where the original post lives versus the archival full content reproduction you’re bringing home — content that’s probably years old already and dismissed as archival by Google anyway. It’s All About the Googles. All That’s Old is New Again.
Influencer marketing tools of the trade
JUNE 14, 2016
So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! And I’d like to convince my team as well (though it’s hard when we’re doing project work). Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere.
23 Outstanding Social PR Guides
JULY 22, 2014
Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Are they on Google+?
8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
JULY 7, 2014
It''s okay -- it happens to pretty much every new blogger. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Writing a blog post is much different than writing a term paper -- but when bloggers first start out, they usually only have experience with the latter. Solution: Create very specific working titles. right?
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
And bloggers , of course, need to know what words their audiences use to describe their pain points. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. could tell you how that works. Photo credit: Wikipedia. IBM sponsors the event.
The Google + Impact
Modern B2B Marketing
OCTOBER 11, 2012
by Dayna Rothman I am excited to introduce our guest blogger Phil Corbett. Phil has worked in marketing for 14 years and prior to his time at Rise he led Marketing Operations for SAVO, a leading Sales Enablement software firm. It’s no secret that Google is doing everything it can to encourage individuals and brands to sign on to Google+. Google+ is Measurable.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Google Review Count: 1,190,000. The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Sample review: “Super user friendly, works perfect and is very affordable!
Do you appreciate your blogger network?
OCTOBER 11, 2011
Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. You need to make sure you’ve set up the pitch and the campaign.
3 More Critical Roles that Need SEO Skills
FEBRUARY 4, 2013
Rather, every person in digital media production needs to know how their work affects search effectiveness. If SEO is seen not as a well-kept secret by the few SEO consultants , but as a vital skill for everyone, organizations will be much more effective in producing findable content for the target audience, especially in the age of Google Panda. Thing Panda and Penguin.