The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. The secret to my success has been to be a lot more selective in the clients I’m willing to work with. Why is it working? unless.”
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. That said, these bloggers are the victims. Totally!
Trying GroupHigh for Blogger Outreach Campaigns
DECEMBER 3, 2013
I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.
Google “mobilegeddon” starts today — are you prepared?
APRIL 21, 2015
You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. In short, if your website is not mobile-native by today, it will no longer show up on Google mobile search.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!
Google Authorship brings your staff out from behind your brand
NOVEMBER 12, 2013
Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. Make sure they have a real profile photo with a recognizable headshot uploaded to Google+.
Have top influencers author your sites to appease Google search
OCTOBER 29, 2013
It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship? It’s turning how the top spots on Google are won.
The next generation of bloggers is here. And they are computers
grow - Practical Marketing Solutions
JUNE 9, 2015
How will Google and other search algorithms handle this? It will make our work nearly effortless and incredibly effective. Bot Content and the human niche There is a growing trend toward “organic” and “authentic” in almost any product category. In business we simply cannot work with what we wish for. We must work with what IS. Writing bots.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).
The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. For Keeping Organized. If you're not a HubSpot customer, you can create a waterfall graph yourself in Google Spreadsheets and bookmark that. Google Trends.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. The social media release is used for blogger outreach. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Post on Google Buzz.
How NOT to pitch a blogger
SEPTEMBER 20, 2011
Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways. Bloggers did not fall of a turnip truck.
You can do some amazing things with Blogger
JULY 28, 2011
Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. As a web development firm, Blogger provides us with a different value proposition.
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach. The same thing can be done with blogger outreach.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch.
Maximize your SEO benefit on Google+ in 8 simple steps
NOVEMBER 8, 2011
Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. Here’s my Google+ public profile. Use a clean URL when you add your content to Google+.
Google chooses speed over content from sites
JULY 23, 2013
Now, both online reputation management (ORM), something I have been doing since 2003, and organic search engine optimization are both essential services, though I fear that too few really consider all the variables when they purport to having deep knowledge of the state of the art. So, Google knows that it’s being judged more on the smooth transition from search results to website.
8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
JULY 7, 2014
It''s okay -- it happens to pretty much every new blogger. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Writing a blog post is much different than writing a term paper -- but when bloggers first start out, they usually only have experience with the latter. Solution: Create very specific working titles. right?
This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
DECEMBER 5, 2015
Finally, Google Plus gets a makeover, but should marketers invest time there? Watching the content marketing trend fade to black (18:35): Content isn’t going anywhere, but the content marketing trend may be disappearing much quicker than we think, warns blogger Geoff Livingston. Meet the new Google Plus (36:21): Google+ continues to evolve, TechCrunch reports. Yahoo!
Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
Here’s the deck I delivered to the class, for your edification and general edutainment: The class was delightful because not only did I deliver the presentation but Shashi kept me there for the entire class so that we could do some practical work as well. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. Improve organic search?
Does Google Hate Small Businesses?
NOVEMBER 28, 2012
So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. So while Google has continued to improve upon its user experience, in my opinion, those improvements have also put a lot of small business owners at a disadvantage if they're trying to use Google for marketing.
How to recover from the ravages of Google Penguin and Panda
AUGUST 20, 2013
People are freaking out about the new Google Search. What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. Google Search is people! Google SEO is the new Google AdWords. Do it.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. Long gone are the days when you can be lazy when it comes to blogger outreach and influencer marketing. That’s cool.
Creativity with Blogger; using it to make quality websites beyond the Blog
NOVEMBER 15, 2010
Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Pinch Gallery 's website redesign project gave us the opportunity to take Blogger even further. Why did we do it? How did we do it?
32 B2B Marketers to Add to Your Google Plus Circles
AUGUST 19, 2013
Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. The stats also show that the growth rate of Google Plus shares was approximately 18.5% How so? Co-founder, ClickZ.
The Google + Impact
Modern B2B Marketing
OCTOBER 11, 2012
by Dayna Rothman I am excited to introduce our guest blogger Phil Corbett. Phil has worked in marketing for 14 years and prior to his time at Rise he led Marketing Operations for SAVO, a leading Sales Enablement software firm. It’s no secret that Google is doing everything it can to encourage individuals and brands to sign on to Google+. Google+ is Measurable.
23 Outstanding Social PR Guides
JULY 22, 2014
Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Are they on Google+?
Three Ways to Build Links in the Age of Google Penguin
AUGUST 6, 2012
Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Your mileage may vary (ibm.com has millions of ranking pages in Google).
Audienti merges SEO, Advertising, and Influencer Engagement services
DECEMBER 29, 2015
If you have a brand site you want to turn into Google catnip, Audienti’s for you. It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. But it doesn’t work !
Owning Google Search is so easy–yet very very hard
AUGUST 27, 2013
It’s the same thing with search engine optimization (SEO) and Google. . And it’s mostly worked, too, until recently. Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. In the past, Google’s treated the cancer of link spamming and black hat SEO with very broad treatments, similar to radiation or chemotherapy, that would harm way too many honest citizens to make it worth the number of black hat SEO practitioners. Image via CrunchBase. for one.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Google Review Count: 1,190,000. The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Sample review: “Super user friendly, works perfect and is very affordable!
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
And bloggers , of course, need to know what words their audiences use to describe their pain points. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. I could tell you how that works. Photo credit: Wikipedia. IBM sponsors the event.
28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
” And despite some recent, widely misinterpreted comments by Google’s Matt Cutts, guest blogging is not dead. Jeff Bullas provides 20 tips to help bloggers create a steady stream of fresh content, including creating lists, republishing infographics, curating content (kind of like this post), reporting news, analyzing research results, and reviewing tools or applications.
Reproduce all your own stuff on your professional page
NOVEMBER 17, 2015
And, according to time-honored netiquette, all you need to do it make sure the Dark Lord Google knows where the original post lives versus the archival full content reproduction you’re bringing home — content that’s probably years old already and dismissed as archival by Google anyway. It’s All About the Googles. All That’s Old is New Again.
8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
OCTOBER 25, 2012
Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Alright, let me explain why you -- and anyone else in your organization (seriously, the time for excuses is over) -- has the capacity to not only blog, but to also blog like a rock star. It's also why Google was invented. I don't know how. Blogging's for young people.
eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners
Buzz Marketing for Technology
JUNE 27, 2008
Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. So, I would like to thank the bloggers and you too for sharing the good ideas! I still need to work on linking to other social networks and to openID. Malinka.
Do you appreciate your blogger network?
OCTOBER 11, 2011
Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are hundreds and often thousands of bloggers that are not well-known, but have influence on the very people that your PR campaign is trying to reach.