Martech

NOVEMBER 29, 2021

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. While that sounds great, the problem is that genuine quality link-building services are hard to come by, with many providers simply ending up acquiring low-quality links through spammy strategies which Google doesn’t like.

Link Building 100

Link Building Work Management Marketing Management Service 100

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. Organic ways of gaining media coverage. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. And then I did that with Google when they launched. But potentially with PR and press releases, you can do that if your message is newsworthy and spot on.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Ability to monitor media coverage and brand mentions across a very wide range of sources.

Work Management 100

Work Management Marketing Management PR Tools 100

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. A lot of articles out there remind us that Google awards higher SERP results to websites that EAT. A link from one or many of these well-regarded sites to yours is Google gold. So, how do you get there?

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

seo.co

MAY 2, 2021

The number of quality backlinks a website has a massive impact on its ranking in Google search. Google organic search is responsible for 59.2% of the world’s web traffic, and over 86,000 searches happen on Google every second. It is just one of the many factors Google will be checking.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. ‍♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Webbiquity

MARCH 3, 2017

Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche. Obvious paid links.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Convert

JANUARY 17, 2024

And it is happening too fast even for Google to keep up. Back in 2020 , I was writing about Google as an answer engine versus a search engine. An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Google will take time to adjust its revenue model.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. PR gets people and understands the value of keeping love alive.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship?

Google 80

Google Youtube Blogger Domain 80

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Google Review Count: 1,190,000. The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Optinmonster

MAY 11, 2023

The first page of search engine results gets far more clicks, and organic search traffic is free. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Well, you can actually look for lead magnet ideas in Google Analytics. How do you make a lead magnet?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

KoMarketing Associates

OCTOBER 24, 2017

In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. Use those five minutes each day to react to key influencers you want to cover your organization.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . And it’s mostly worked, too, until recently. Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. So, what to do, what to do?

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. And, ultimately, it worked.

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Results happen over time , as an audience gains trust in an organization’s expertise and value provided within their respective space. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Convince & Convert

APRIL 17, 2015

The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. And while thought leadership certainly has its place in that side of the house, it also can work really well as a marketing tool. Continue the conversation on our Facebook or Google+ pages.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. Currently, she works as the Chief Content Officer for MarketingProfs. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Content Marketing Influencers: Who Are They? Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

nDash

JUNE 30, 2022

Journalists, freelance writers, content creators, and others must ensure that they’re appropriately reviewing and vetting sources they’re considering citing in their work. JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. Be Wary of Imposters.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Which sources of traffic should you work to increase? All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Which sources of traffic should you work to increase? All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Traditional PR just isn’t as effective as it used to be. Even large outreach teams can communicate remotely with prospects, customers, and influencers thanks to its organized interface.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. He takes digital PR strategies to a whole new level. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Webbiquity

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. .

PageRank 100

PageRank Budget Programs Social Media Blogger 100

seo.co

DECEMBER 18, 2020

While you only checked out the first page or two of Google search results for anything about your business, the pages further down might be sprinkled with content that could prove damaging to your reputation, both on and off-line. Elevate your reputation and you could benefit from an increase in organic visibility. Trust and authority.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. When I started my agency, it started out as an organic SEO shop. Instead, I threw myself and my agency into blogger outreach and social media marketing.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Marketing Insider Group

FEBRUARY 5, 2024

(DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. DemandSage) 49% of marketers believe organic search yields the best ROI. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

ClearVoice

JUNE 17, 2019

Of all the people quoted, Rebecca Lieb best summarized the difference in advertising and content marketing by saying that content marketing is “a pull strategy” that works to attract an audience, versus advertising that sprays or “pushes” the brand’s messages out to an audience. What’s it like to work in content marketing.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Webbiquity

JUNE 14, 2016

Google Review Count: 2,210,000. Google Review Count: 913,000. Google Review Count: 183,000. Scrivener is a word processor and project management tool that stays with you from the first idea through collecting research, organizing content, and creating the document structure all the way through to the final draft.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Biznology

DECEMBER 13, 2011

” I then added , “Pitch Engine doesn’t take away the work: writing/collecting compelling copy and assets. You do that work” and then “Our SMNR is just a platform and structure. If an app doesn’t make it easier for you to connect with other people, the app doesn’t work.

Social Media 80

Social Media Demand Media Blogger 80

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40