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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. What percentage of PageRank is lost with a 301 redirect?

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

Google’s ability to detect natural links is more advanced than ever, and with some Google employees insisting that link building for SEO should be avoided altogether, it pays to know the real differences between unnatural and natural links and why you should be working to build backlinks naturally. Types of Backlink Sources.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google is releasing the mobile friendly update on April 21st.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. Compete Metrics (Visitor Traffic, Rank).

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Yet, you're still struggling to rank on Google. While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality.

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Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart.

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