KoMarketing Associates

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

Third Party Referral Analysis via Google Analytics. Blogger Outreach & Communications. 20 Online Marketing Tools That Boost Campaign Results. How to Find Influencers for B2B Online Marketing Campaigns. There is more to content marketing than just content creation. LinkedIn Group Participation.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

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Blogging vs. Journalism: Identifying the Fundamental Differences

KoMarketing Associates

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Journalists and bloggers often times have slightly different end goals in terms of audience targeting. B2B Online Marketing Blog Content Marketing'

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Google Trends. You can discover new keywords with Google Trends, but that’s not the most interesting thing about it. Google Trends can help you find which locations to target for your lead generation ads. Google Trends will also show you which terms people use in those states. The Google Search Terms Report.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Director of #Marketing and #Content #Strategy @SAP. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Marketing Sherpa (@MarketingSherpa).

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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Create an opportunity to acquire backlinks. Not necessarily as obvious as one might think. Create an opportunity to develop a relationship with industry sources.