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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter. Digg this!

7 Best Newsletter Builders for Creating Great Newsletters


To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results. Social media and Google Analytics integration. A/B testing. Learn more about the Aweber newsletter builder here. My Newsletter Builder.

What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

As a Social Media/ Blogger/ Digital marketer, there is no success without numbers. Even when I am opening junk mail or checking personal emails, I’m constantly checking out what other companies are doing to grow their business and spread their message. The post What Life in Modern Marketing Looks Like: 13 Personal Stories appeared first on CMO Essentials. er, borrowed ?

You can do some amazing things with Blogger

Confluent Forms

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. As a web development firm, Blogger provides us with a different value proposition.

10 soul-grabbing brands that prove you don’t need SEO to succeed

grow - Practical Marketing Solutions

He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?” He writes that Google can’t find the best content for us any more because of these false signals, and that’s why the web has been dumbed down. Did I search for “how Google is making us dumb” to find his article? Godin sort of contradicts himself.

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Fill in your entire social media timeline backlog


The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you. So, you only have a couple-dozen? couple-hundred? Well, how long have you been in business?

50 Ways To Make 2011 Rock | - B2B Social Media and.


In the face of all of that though, a commitment to both personal and professional development has never been more important. Determine your company’s ranking on Google AND Bing (Bing’s marketshare is growing). Create highly personalized 360, integrated campaigns that provide customers with instant access to information when and how they want to receive it. No one likes anything obnoxious, especially a sales pitch or sales person. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Put customers at the center of every decision.

From Scratch: Four (Free) List Building Strategies


And in interviews with highly successful bloggers, every one recommended popups, menus, popovers, sliders and “ Multiple CTAs: Give readers infinity+1 opportunities to subscribe.”. If you can’t have direct conversations, check out some great social media bloggers , and try out their advice. Influencers, whether they’re journalists, analysts or bloggers, can drive sales.

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B2B Mobile Marketing. there's an app for that |


more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Could an app connect that person to his or her desktop and your software application from a mobile phone or device?  Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. reasing brand engagement. A Most likely, the answer is yes. Thanks! Or Does It? 5.

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

In essence, you are creating Content Shock for your competitors — dominating a content niche so that Google juice flows in your direction. Personally, I am facing this problem all the time now when I consult with companies. The biggest real estate firms are creating lots of online content, newsletters and Facebook posts. By Mark Schaefer. That is one crowded space!

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Next week — I’ll pre-schedule reoccurring tweets over the next few days, and over the next two months from my personal handle (if it’s evergreen). Next (2) months — Again, using prescheduled tweets with different leads and different images (if there are any), my posts are hitting my personal feed for a good two months. By Brooke B. And then …? Brooke B.

Are You Making These 5 Common Content Marketing Mistakes?

Vertical Response

Baer blew the roof off by preaching a revolutionary thought to bloggers and marketers in attendance: Stop selling and start helping. Based on all the information they provide, 75% of their customers complete a purchase without ever talking to a real person! Many of us struggle to have enough content to share on our social networks, in our emails and in our newsletters.

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

trust your instincts. < £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. Personal Productivity Improvement =. Personal Knowledge Management. Personal KM. November 2005.


Covering your bases: content marketing components


Share content on your personal profile, company page, and in relevant groups. Google+: Again, photos speak a thousand words. To keep your contacts from unsubscribing from your list, deliver fresh and unique content in your email newsletter each month. Share your infographic with bloggers in your field to spread it around the Internet. Internet Marketing Slider Content marketing Google linkedin Slideshare social media Whether you realize it or not, you’re probably already using content marketing in one form or another. Social Media. Blogging. Email. Slideshows.

The Basics of B2B Social Media Marketing Strategy


Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. Each platform has its own strengths and personality. Image credit: BundlePost. Cross-Platform Social Media Strategy.

Smart Agency Tips: How to Design Better Websites for Your Clients


When you Google your client’s keywords, do they show up on the first page of search engine results? Whether it’s in person or over the phone, Milkowski says, “Only by sitting down and having a conversation with them will you really be able to understand their business, including how to differentiate them from competitors, and how to attract the right audience.”. Great! PREPARATION.

Blog Content: Are you personal… or all business?

Writing on the Web

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. They create connections to their readers through their personalities. “Personality plays a huge role in a blog. Blog this on Blogger.

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? These goals apply to your website, your blog, your newsletters and everything you publish on the Web whether in text, audio or video. The writer gives you content for your blog or newsletter.

83 Exceptional Social Media and Marketing Statistics for 2014


This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion Google searches, with 78% of U.S. The top three content marketing tactics used by B2B marketers are social media other than blogs (87%); articles on their own websites (83%); and e-newsletters (80%). Pinterest is from Venus, Google+ is from Mars.

10 Unexpected Places to Find Business Blogging Inspiration


There’s no famous blogger out there who hasn’t struggled to find inspiration at one point or another. Refer to Personal Bloggers. Before business blogging existed, personal bloggers spent years publishing unique content to the web. Personal blogs gained dramatic popularity nearly a decade ago due to their honesty and reality. Google Trends. Quora.

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8 Practical motivations to blog when no one is reading it

grow - Practical Marketing Solutions

Instead, I am going to talk about PRACTICAL reasons to persist, even in those moments when you’re feeling down. I’m going to assume you are blogging to build a personal or business brand, not just for the joy of it, and you’d like somebody to eventually notice you. Blogging about the topic crystallized my view. 3) Personal improvement. Let’s face it. by Mark W.

50 Habits of a Highly Effective Blogger "

Buzz Marketing for Technology

« Free Personal Branding Teleseminar by A Brand You World Summit. 50 Habits of a Highly Effective Blogger. BlogWorld Las Vegas last week was awesome. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. Their presentation made be stop and think and start evaluating myself as to if I am really doing everything I am supposed to as a good blogger. Here you goâ?¦ a highly effective blogger would â?¦.

25 social media listening aids to increase your hearing


Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google,, etc. Flowtown : Allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. 78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ).

Social media disaster: What I learned when EVERYTHING went wrong

grow - Practical Marketing Solutions

All the available information in blogs like {grow}, books, conferences, e-books, newsletters is almost overwhelming. What I did was figure out where I wanted to end up, what my personal, ideal view on the use of social media was … based on the books and blog posts I had read. argued that it wasn’t (Google was my supportive friend here), but, I hit a wall of IT obstinance.

See What Content Marketing Success Truly Looks Like

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Add to that a companion website, a hugely successful portfolio of social media channels, sell-out live cooking demonstrations, weekly newsletters , the magazine’s Food & Drink Awards, a series of editorial one-shots, and more and you get a level of multi-platform audience engagement that would make any content marketer’s mouth water. Content Marketer of the Year. view rate.

Content Marketing with Stories: Better than Facts

Writing on the Web

So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? On a blog, it’s easier to do since it’s a personal communication tool. deeply personal story (a tragedy, a rags-to-riches example). Personalize it with names even if they need to be altered. Blog this on Blogger.

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Have you ever read an e-newsletter or blog post and got a feeling of disappointment? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. The  Myers-Briggs Personality Inventory is a method for helping people match their communication styles to others’ personalities

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Develop badges, awards, and general ways bloggers can showcase recommendations.

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Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. Furthermore, when they do use writers, they don’t personalize it to make it their own. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. Thanks!

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11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? We ‘Heart’ It! It might never be.

How to Get More Leads from Your B2B Blog

Marketing Action

To have some content for the email newsletter? Here’s how they rank in the pantheon of B2B lead generation techniques, according to the Content Marketing Institute and Marketing Profs “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends” report: marketers say only in-person events and webinars are more effective. Here’s a graph from Curata’s 2015 survey of 428 B2B bloggers.

21 Things Recruiters Absolutely Hate About Your Resume


21 Things Recruiters Absolutely Hate About Your Resume. 1) When you send it in a Google Doc, and then don't grant proper permissions. There's a lot you can tell about a person from their email address. In this case, you'd only want to include it in a resume that you send directly to that person. Took time off for personal reasons.” We recommend a PDF format, though.

Best Web Presence Optimization Guides and Tips of 2011


One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term. That sounds like a Google search to me.” What Wins In Google Universal Search?

What’s Missing in Content Marketing: Who and Why

Writing on the Web

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? People pay attention when you tell client stories or share your own personal experiences. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz.

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Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

delicious b2bmarketing

Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. Zarrella recently performed a similar deep dive into data for email newsletters, working with MailChimp to analyze 9.5 Like with blogs and social media, readers are more likely to open an email newsletter and click links on weekends.

What to Include in a Content Marketing Proposal

KoMarketing Associates

New year’s resolutions are not only for personal betterment, however; they also often expand into business. From Keyword search estimates ( Google Keyword Planner is helpful here) will give you an idea of the volume and competitiveness of phrases related to your client. For many of us, the new year brings about a fresh start and an opportunity to set resolutions. Final Thoughts.

The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

Fearless Competitor

Paul Dunay , popular blogger and CMO of Maxymizer. means it has more in common with Face the Nation than a typical Google Hangouts or Skype recording. To the person watching the show, they see a TV show. Slowly and surely, the show grew – week by week and person to person. What is Marketing Made Simple TV and where the heck did it come from? Nancy Duarte.

12 Marketing Techniques to Increase Your Firm’s Visibility

Hinge Marketing

Write for Google second. 3. Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. 4. Media and Blogger Outreach. Media and blogger outreach will demonstrate your expertise to a wider audience. Research publications including blogs, newsletters, and online publications that your target audience reads. High Performance Website.

How to Write an Effective Business Blog


Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. To get started, select a blogging platform such as Blogger , TypePad or WordPress. Factors to consider include the option of hosting the blog on your own existing Web site, RSS feed capabilities, Trackback functionality, and of course personal preference. Personally, I’ve found Blogger to be the easiest, but WordPress to be the most powerful. Blogs are not a traditional marketing medium.