Google is a lying liar that lies
SEPTEMBER 2, 2014
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. And Google acts pretty dumb. Do it! Do it!
Google “mobilegeddon” starts today — are you prepared?
APRIL 21, 2015
You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon?
Blogger and Google+, using them together to great effect
MARCH 19, 2013
There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? As a fan of Blogger, but also as a content strategist, I disagree. The blogger as himself/herself strategy Back to Mike Elgan's strategy.
Three Ways to Build Links in the Age of Google Penguin
AUGUST 6, 2012
Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. The good news is linking appears to be every bit as important as it has ever been. Also, if you start with high-quality, shareable content, you will have an easier time garnering links to it.
Defining Link Metrics that Impact SEO Link Building Development
APRIL 30, 2012
The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. As the KoMarketing Associates’ team reflected on why we chose specific sites and publications for outreach, we discussed the following criteria leading to our recommendations for link acquisition. Link-Specific Metrics. SEO-Specific Metrics.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!
From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules
AUGUST 21, 2013
Did Google’s New Rules Just Kill PR Agencies? If you do, and include links back to you (or your client’s) website, you may run afoul of … Continue Reading From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Content Marketing Google John Mueller Pagerank Press Release Search Engine Land Search engine optimization Social Media Marketing Tom Foremski Uniform Resource Locator
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?
Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
JULY 30, 2013
While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues. On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. You might also know it as link juice.
18 (of the) Best SEO Link Building Guides of 2011
APRIL 16, 2012
Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? ” Do You Practice Safe Link Building?
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Facebook / LinkedIn / Google Plus metrics (i.e. But “use” and “success” are two different things. What your competitors are doing in social media.
The Human Approach to Link Building Outreach
JUNE 20, 2013
To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Photo credit: MyTudut. Be Conversational. Avoid Stock Emails.
Google Authorship: Are Top Social Media Influencers Using It?
NOVEMBER 30, 2012
Google Author Rich Snippet Search Result. As excited as I have been about the rise of Google Plus, I’ve been even more pumped about a Google feature intimately tied in to Google’s social network: Google Authorship. Authorship was rolled out about the same time as Google+ last year. Why Low Adoption of Google Authorship? future.
A Newbie’s Guide to Link Building
JULY 25, 2013
We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. Newbie’s Guide to Link Building. We all know what constitutes a link, but what is “ link building ”?
5 Must-Watch Google Webmaster Videos for the B2B Marketer
NOVEMBER 15, 2013
Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. For a quick way to analyze your websites page speed, I recommend looking at the Google Page Speed Tool. Schema 101.
Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
JANUARY 22, 2014
The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.I ”).
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Since my audience uses Google, and since Google "loves" blogs, I use blog platforms as my primary repository of content. Bloggers are concerned that they can not handle the volume of work required. Wrong.
Nofollow Tags: What They Are and Why They Matter
FEBRUARY 19, 2016
Have you ever heard web experts or SEOs talk about nofollow links? Here’s the background: There are several reasons why a website would want its users to be able to add links to a site (while preventing them from driving value from the website to another site), or instances when a website wants to link out to a site but not share authority. The Many types of link spam exist.
SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
Writing on the Web
AUGUST 15, 2012
SEO involves doing things to increase your website’s rank on Google’s search engine results pages. Typically, if you’re engaged in SEO, you’re trying to get links , using keywords in your content , and improving the technical aspects of your website to make it more search engine and user-friendly. Google offers something called Google’s Keyword Tool.
How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes
JUNE 12, 2013
Did you know Google’s search algorithm changes 500 or 600 times a year? Back in February 2011, Google introduced their Panda update, which affected around 23% of websites, devastated a number of small businesses, and changed the fact of SEO as we know it. MozRank and Google PageRank can offer a glimpse at how your site stacks up, though the scores lack industry-specific insights.
The Biggest SEO Blunders of All Time
JUNE 19, 2014
Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. And Google ain''t afraid to lay down the law. Marketers. Where were we? Right.
Is Author Rank Really Relevant?
JULY 18, 2014
By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page.
The Six Signs of an Authoritative Blog
grow - Practical Marketing Solutions
JANUARY 23, 2013
Identifying authoritative bloggers may be an essential way to grow your audience and promote your business. understand what ‘unnatural link warnings’ from Google mean and how one single update can send an entire website or blog straight to hell, while jeopardizing the sheer existence of your online business too. handsome Google PR indicates good search engine authority.
The Trouble with Klout
SEPTEMBER 6, 2011
If Google did that, Congress would be holding hearings. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. In her interview with Schwartzman, Berry described Klout as “[Google] PageRank for people. In my opinion, it’s got a long way to go. The more I look at it, the less I like it.
Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget
Writing on the Web
JUNE 19, 2013
This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities. b) Download the Google Chrome PR plugin. It will let you see the PageRank of every blog you visit instantly.
100+ Blog Directories and RSS Sites for Promoting Your Blog
OCTOBER 25, 2010
The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. link]. link]. Google.
The Insidious Nofollow Tag: An SEO Rant
FEBRUARY 14, 2010
The nofollow tag was misguidedly inflicted upon the online world by Google in 2005. Blog readers and bloggers were well aware of the immense problem. The justification for the continued use of this repugnant scrap of code is to prevent passing link juice from listings on directory and social bookmarking sites to spammy or other objectionable content. But it all remains true.
Maximize Blog Traffic with Top 27 SEO Plugins
JUNE 20, 2014
There is also a Premium version, which includes support and Google Webmaster integration. 2. Automatic title optimization, dynamic keyword and meta tag generation, and Google Analytics support are just some of the features. An all-round plugin that makes it easy to manage title tags, keywords, meta data, links, canonicalization, social media markup, and a whole lot more.
Inbound Marketing the Way God Intended
OCTOBER 18, 2011
This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing. This new version uses technology and SEO, fake review sites, fake blog sites, fake news sites, affiliate marketing, monetary incentives, text-link-ads, link trading.
Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
JANUARY 15, 2014
Barely a month went by without a significant update to Google’s algorithm. For a detailed review of what Google changed this past year, we recommend Google’s 2013 Algorithm Updates: A Look Back. Authority: Google’s PageRank is gone forever! Google’s own quality guidelines should be your BFF in this arena. Oh wait, no it’s not.
How Savvy Inbound Marketers Get Results From Guest Blogging
APRIL 25, 2012
This is a guest post written by Bamidele Onibalusi, a professional freelance writer, copywriter, and guest blogger. Most people guest blog for referral traffic and subscribers, but I guest blog for inbound links; for good reason, too. The true benefit of guest blogging, rather, is inbound links. Why Guest Blog for Inbound Links Rather Than Referral Traffic? The Results.
What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post
JANUARY 24, 2014
On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." If anyone is using guest blogging as their primary way to gain inbound links, they''re abusing the system. "If you’re doing a lot of guest blogging," he noted, "then you''re hanging out with really bad company. How to Implement Links in Content. Cutts'' position? My answers?
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality. With the advent of 100% (not provided) from Google, SEOs are moving away from optimizing pages for queries and toward creating content for audiences, built on topics. Sophisticated Link Analysis.
Top 5 Mistakes to Avoid on Your Company Blog
MARCH 24, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Make sure all of your social profiles include a link to your blog.
Content Marketing Today Hits #15 on the Junta42 Top Blogger List
Content Marketing Today
APRIL 9, 2010
For example, blogs that simply linked to other blogs or articles without adding new information, perspectives or ideas to the commentary received lower scores than did blogs that consistently delivered unique ideas, thoughtful insights, deep coverage, rich media and the like – you know, high-value content – to the community. Google PageRank. Substantiveness of Posts. PR 2.0.
An Exhaustive Guide to Exceptional Guest Blogging
MAY 5, 2013
Guest blogging is a remarkable tool for earning backlinks to your company’s website, a component that Google and other major search engines use heavily to determine the rank of your content. Earning and maintaining a position at the top of Google isn’t just critical for your brand to gain exposure, it can be crucial to survival. Don’t just google “guest posts.” Or can it?
SEO & Blogging = a Match Made in Heaven?
MAY 26, 2014
listing near the top of Google can deliver more traffic than banner ads, email, and print media combined! Companies with 51+ website pages get 48% more traffic, and those that publish 15+ blog posts monthly get 5x more traffic than non-bloggers. Content freshness is a key Google ranking factor. More inbound links. Have you heard the term? Learn it well. Content creation.
5 Excellent Productivity Tips For Google Reader
Buzz Marketing for Technology
JUNE 27, 2008
Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Excellent Productivity Tips For Google Reader. There are no doubts about the fact that Google Reader is the best browser based RSS reader available. Master the Google Reader Keyboard Shortcuts. Google Reader provides some awesome keyboard shortcuts which let you save a lot of time while reading feeds. There are two ways in which you can view the feeds in Google Reader - Expanded view and List View. Google Reader. Blogger.
4 Easy Ways of Subscribing to Feeds in Google Reader
Buzz Marketing for Technology
JUNE 27, 2008
Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Easy Ways of Subscribing to Feeds in Google Reader. Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. If you are just getting started with Google Reader, and you don’t have any specific feeds in mind to add, using the built-in add subscription button is going to be your first stop. The Google Reader folks have created â??bundlesâ??
Content Marketing Today Jumps to #9 in Junta42 Top Blogger List
Content Marketing Today
DECEMBER 15, 2009
For example, blogs that simply linked to other blogs or articles without adding new information, perspectives or ideas to the commentary received lower scores than did blogs that consistently delivered unique ideas, thoughtful insights, deep coverage, rich media and the like – you know, high-value content – to the community. Google PageRank.
SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
JUNE 8, 2015
Google is number one, YouTube is number two, which is of course owned by Google, and that doesn’t even count situations where a video shows up in a traditional search engine results page. And part of putting the audience first is to think like a Google or Bing engineer. So links are votes, and that’s great. More links are better than less links.
Google and the Parable of the Turkey
JULY 22, 2008
The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. Like the farmer's hungry children, investors are demanding that Google squeeze more out of its turkeys. Before this analogy goes any further, I just want to make it clear that I love Google. Seriously, I am a big fan of Google, which is good because recent news could certainly cause one to spin paranoid fantasies. Consider how much knowledge Google potentially has about its advertisers.
AdAge Power 150 (or 500): How long will it last?
PR Meets Marketing
FEBRUARY 20, 2008
AdAge Power 150 (technically 500) looks at various factors for compiling this list such as subjective points, rankings by Google PageRanks and Technorati, and in bound links. . Over the past few weeks, I've benefitted from the frequent posts about the upcoming Blogger Social. Magical List (list of female bloggers). Brendan Cooper's PR Friendly Index. del.icio.us