Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Optinmonster

FEBRUARY 10, 2024

Google now judges mobile-friendliness as an SEO ranking factor for search engines: so it really is key that your blog is designed for handheld devices. In fact, Google has indicated that page speed is one of the signals in their search ranking algorithms. You can use Google Analytics to search see your top pages.

Blogger 89

Blogger Long Tail Marketing Opt-out Opt-in 89

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. What’s the Point? As I see it, there are 3 options here: 1.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

DECEMBER 21, 2011

Valeria Maltoni, Conversation Agent (Follow Her on Twitter ). ".finally Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." David Meerman Scott, Web Ink Now (Follow Him on Twitter ). ".being The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

MAY 3, 2010

Since you'll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about long tail keywords ). Most experienced Google users understand that using general terms isn't going to get them where they want to go.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

ClearVoice

JUNE 2, 2022

The simplest way to find something online is to look for it with a search engine like Google, Bing, or Yahoo! Craft long-form blog posts (usually between 1500-2000 words), allowing you to provide the in-depth content your audience wants to read. The more backlinks that lead to your blog, the more your blog’s popularity increases.

Marketing Attribution 52

Marketing Attribution Long Tail Marketing Lead Ranking Work Management 52

Hubspot

OCTOBER 11, 2010

Make sure your blog posts are well optimized around specific long-tail keywords so that they become the ultimate sources around certain topics. Seek out other influential experts and bloggers from your industry and engage them in thought-provoking discussions. Are pictures an important addition to existing text or new text?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

JANUARY 18, 2012

You'll also want to include post previews, categorization by subject matter so readers can easily find more information about the subject matters that interest them, and calls-to-action so you can convert blog readers into leads. When drafting this post, I reached out to my Twitter community to ask them their most common question.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Webbiquity

APRIL 14, 2014

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Biznology

AUGUST 2, 2016

He had a central website, of course, but it’s only a hub for his massively successful YouTube channel , his Twitter following , his Facebook posse , and his fans on Insta ! 2) you can always lead that you’re a fellow blogger and include all of your mad social media and blog bonafides in your pitch. Chris Abraham.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Always Start with Google.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Google Search is the best tool to get a feel.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Marketing Insider Group

APRIL 27, 2015

Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. Google Keyword Planner : If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. keywordtool.io

Planning 100

Planning Marketing Plans Budget Programs Content Marketing 100

Optinmonster

MARCH 19, 2024

This helps to see if the title will be truncated by Google or if the whole thing will appear. Search Preview: Displays what your title will look like in a Google Search. Use this tool to check that your headline (particularly your SEO title) is under 60 characters so that it appears correctly inside Google search.

Lead Ranking 88

Lead Ranking Resources Lead Scoring Tools 88

Optinmonster

NOVEMBER 13, 2019

If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor.

Keywords 77

Keywords Paid Content Traffic Research 77

Webbiquity

MARCH 26, 2012

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term. That sounds like a Google search to me.”

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Mark my words.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Moz

MAY 6, 2019

Posted by jchamp86 Think back to the last question you typed into Google. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Read on to learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy. Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

The Lead Agency

MARCH 27, 2018

LinkedIn continues to dominate the Australian business-to-business marketing space as the leading B2B social platform. Social media statistics from Australia in 2017 shows that Facebook has 16,000,000 monthly users, Twitter has approximately 2,800,000 monthly users and Google Plus has about 60,000 monthly users.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

seo.co

JANUARY 20, 2021

Run a quick Google search and you’ll find some inspiration. Exceptional customer service can cost time and money, but the short-term expense sets you up for long-term gain. In order to develop a successful web presence, you must find a way to hit on each of these components in a cohesive, long-term strategy. Keyword strategy.

Business 69

Business Buyer Personas Copywriting Advertising Agencies 69

Convince & Convert

APRIL 19, 2012

Google+ made their profile pictures bigger. Facebook advertising, Twitter advertising, LinkedIn advertising, etc. To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Moz

APRIL 3, 2019

From Flipboard to Google News, major news outlets are always looking for money and finance-related content. It also needs to be quality content, free of errors, and not miles long. That’s not an issue from an SEO perspective as long as you no-index your landing pages. Answer the headline entirely, but eliminate the fluff.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Single Grain

JULY 1, 2021

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. Linking out externally helps show Google that you’re different and better.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

seo.co

FEBRUARY 9, 2023

Yes, it’s true that having a content marketing strategy in place already puts you in a better position to gain rank for keywords relevant to your industry, as long as you stay consistent with your posting strategy. Google’s Keyword Planner is great for this. Otherwise, Google won’t index it properly and users will be disappointed.

Optimization 111

Optimization SEO Lead Scoring Lead Ranking 111

Hubspot

DECEMBER 6, 2012

I mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads.

Tips 28

Tips Content SERP Viral Marketing 28

Hubspot

OCTOBER 10, 2019

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? On top of lead generation, a blog can also help your site climb in search rankings. This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Industrial Marketing Today

OCTOBER 26, 2009

Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers. For example, the search term “industrial valves” yields 238,000 pages in Google. Keep your lead-gathering forms simple; Name, Company Name and Email address should suffice. What’s the solution?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

FEBRUARY 7, 2012

59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. How long will people pay attention?

Paid Content 100

Paid Content Social Media Statistics Research 100

Single Grain

JUNE 24, 2021

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. In fact: 90.86% of global traffic comes from Google Search, Google Images and Google Maps. . is their highest quality source of leads. Google Web Stories.

SEO 138

SEO Trends Content Marketing SERP 138

Hubspot

DECEMBER 29, 2014

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. It''s the strategy part that trips up a lot of businesses. Answers , and Fluther.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Single Grain

JANUARY 17, 2024

Misleading descriptions may increase clicks initially, but they will ultimately lead to a higher bounce rate as users leave the site quickly, negatively impacting your SEO. A well-structured page with clear headings can significantly enhance the user’s experience, leading to longer engagement times.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Tips 52

Single Grain

SEPTEMBER 10, 2019

Well, if you don’t leverage content marketing you will not only be missing out on a lot of leads, but you will also be swallowed up by the competition that knows how to leverage it effectively. Even though the days of content mills are long gone, there are other, much more valuable ways to leverage content marketing.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Hubspot

APRIL 27, 2015

When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Wondering which one to go after?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. That is, if you want the leads to keep coming.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Single Grain

JUNE 10, 2021

Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 41% of bloggers have said that videos are the best content format that gives them strong results from organic search. Lead magnets such as white papers. Infographics. Social media posts.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

FEBRUARY 10, 2020

Typically, a major goal behind content marketing is improving your site’s rankings on the search engines, especially Google. Because Google uses a fairly complex algorithm to value and rank content, they regularly make changes to their ranking algorithm and these are referred to as algorithm updates. Buyer’s Journey. Engagement.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130