34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 10 Best Content Research Tools. 1) Google Scholar. Google Review Count: 4,970,000. Google Review Count: 592,000.
Tools that help generate blogging ideas
OCTOBER 7, 2015
Every blogger knows the challenge of finding topics to write about. Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. Hubspot’s generator came up with these great ideas.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. As with this year, we will be asking our community to nominate their favorite leaders in this field. sacevero.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. 82 use Twitter, 75 have a Facebook page, 50 are on Google+ and 25% use Pinterest. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). But 3.1
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily.
Focusing on your Klout score is detrimental to your business
AUGUST 22, 2012
We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" Who is Hubspot? Please continue reading for our analysis. What is Klout? Possibly.
Social Media Readings: Nine Things to Get You on Track
B2B Marketing Unplugged
MAY 17, 2012
Let’s start with this new one from the good people at Hubspot. On Google+: I have to confess I am still on the fence about Google+. I get that it delivers serious link juice; I get that the numbers are in its favour for displacing Facebook; I appreciate that the interface is much better for B2B marketers. Google+ for the Rest of Us is just $2.49 for the Kindle, so worth a look.
A Brief Timeline of the History of Blogging
SEPTEMBER 13, 2016
Welcome to the HubSpot Marketing Blog. Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. 1998-2001: More resources for bloggers. The later part of the nineties saw an uprising in resources created just for bloggers. Blogger, c.
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. You join as a blogger. Woohoo.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing Search Advertising via the Google Search Network. Perhaps the most commonly used online advertising platform is Google AdWords, Google’s ubiquitous online advertising tool that allows you to reach prospects and customers on desktop, laptop, tablet, or smartphone. Read on.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. This score directly influences how well a page ranks in Google.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
While acknowledging that the “audience you want to reach and your own professional goals will influence where your social media priorities for the coming year should lie,” Tony Restell nevertheless offers some concrete recommendations, like spending time on Google+ communities because of “the overlap between Google+ and Google search results.”
4 Business Blogging Lessons From Google's Chief Blogger
JULY 27, 2010
She has worked for a variety of media and/or branding companies, including Siegel & Gale, Upside Media; the gaming company, 3DO, and of course, Google. Karen has worked at Google since 2002, specializing in business writing and media relations. This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. Connect with HubSpot
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. by MarketingProfs.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. . Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. by HubSpot. But what metrics are really most appropriate for social media measurement? by Dave Fleet.
25 social media listening aids to increase your hearing
APRIL 21, 2014
71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. Google Analytics is the most effective tool for measure if social activity translates to conversion and business success.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. Aim to have three bloggers on staff, and two employees for each of the other roles.
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web. The study found that social media activity is correlated with higher Google rankings. You’ll show up in Google News.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. Over 2 billion videos are viewed every day on YouTube. Or that 73% of U.S.
9 Ways to Recycle Your Blog Posts Into Other Content Formats
JANUARY 19, 2015
Here are a couple of tools you could use to easily repurpose blog content on social media: Social Inbox : If you use HubSpot, you can use Social Inbox to schedule out tweets promoting your blog posts in bulk. Google have openly frowned upon duplicate content and guest blogging for backlinks. SlideShare is like the YouTube of presentations. Quite the opposite. Bonus Tip.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. Google+ - Google+ is Google's new social network. An example of an RSS Reader is Google Reader. S. link] ). V. for $1.65
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. More than half of YouTube users are under 20 years old, and let’s hope they live long lives: it would take 1,000 years to watch every video currently posted on the site.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.
30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
NOVEMBER 22, 2012
We use HubSpot's social media publishing tool , and it's supremely awesome because it allows you to schedule not just text updates, but image updates, too. But holy cow do bloggers use this a lot. It's like Google for data. 12) Google Webmaster Tools - Google has fantastic free tools that help marketers with their SEO. Happy Thanksgiving, everyone! Maybe. Enjoy!
12 (of the) Best Guides to Marketing on Pinterest of 2013
JANUARY 30, 2014
26 Very Pinteresting Stats You Need to Know [Infographic] by Google+. Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. Ways to Use Pinterest to Build Links & Blogger Relationships by Vertical Measures. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? grow 125% in 2013?
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
What's better than a blogger for a dog supply-selling ecommerce site? blogger with four poodles at a dog supply-selling ecommerce site! Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Growing the company's social media reach. 2) Blogger/Blog Manager. Tracking Google AdWords analytics.
17 Ways to Succeed in Viral Content Marketing
JUNE 4, 2013
When HubSpot released a video of their staff covering Psy’s Gangam style last September , the movie quickly went viral. Add a disclosure statement at the bottom of your latest infographic, video, meme, or image that gives other bloggers explicit permission to share. million Google results for the move nearly two years later. Image Credit: Voltier Digital /ProBlogger. 1. SEOmoz.
Understanding the New Roles in Marketing
NOVEMBER 16, 2012
Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." Dan Slagen , head of global marketing relations at HubSpot leads our co-marketing initiatives. "Ch-ch-ch-ch-changes." The Technology CMO.
How to Do Great Marketing with (Almost) Zero Money
NOVEMBER 3, 2011
He has won awards from Marketing Sherpa and HubSpot and is an in-demand keynote speaker. Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of their wallets. Where do they look for answers – friends, social networks, Google, Trade Associations?
How to Do Great Marketing with (Almost) Zero Money
MARCH 24, 2011
Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of th eir wallets. Where do they look for answers – friends, social networks, Google, Trade Associations? Sign up for a blogging platform like WordPress, Blogger or Typepad. Whom do they trust?
Five Steps to Effective B2B Inbound Marketing
JANUARY 24, 2012
According to HubSpot, an Internet marketing company that coined the phrase, “Inbound Marketing,” your Web site has to remain the central hub of your inbound marketing. Another option is to launch a blog under a separate domain name using popular and inexpensive online software like WordPress, Blogger (owned by Google) or TypePad, and hyperlink it back to your main Web site.
How to Identify Content Topics That Hit Home With Your Readers
FEBRUARY 12, 2013
Millions of people with questions take to Google (or another search engine of choice) to find their answers. He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. At HubSpot, we have an internal wiki page where staff can suggest topics for the blog.
Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
MARCH 30, 2011
Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. Here are the slides from Zarrella’s webinar : The Science of Timing View more presentations from HubSpot Internet Marketing Posted March 29, 4:30 p.m. And that its best to blog early in the morning to get bloggers to link to you.
How B2B Marketers Can Succeed on the 6 Big Social Networks
MAY 10, 2012
So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. Plus, you can promote your own content when answering others' questions, use the questions people commonly ask as topic fodder for your own blog, and even identify guest bloggers who can do some writing for you! 8) Conduct market research using LinkedIn polls. Social media!
10 Helpful Uses of RSS Feeds for Marketing
SEPTEMBER 8, 2011
So if you haven't already, sign up for an RSS reader like Google Reader , and start taking advantage of some of the following helpful uses of RSS feeds to assist your inbound marketing efforts. Trying to overcome a case of blogger's block? Check out what other bloggers in your industry are writing about. Disagree with another blogger's opinion? Connect with HubSpot
15 Top New Social Media Blogs to Follow in 2011
JANUARY 4, 2011
Check out PR Pros: Stop Treating Bloggers Like Second-Class Media for a taste of her unique brand of medicine. 4. Dan Zarrella – Hopefully Dan’s name will ring a bell to you, but if it doesn’t you might know him as the “Social Media Scientist who works at Hubspot. NOT in the top 50,000 worldwide Internet ranking according to Alexa.com. 13. B. L. Thanks!
You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix
MAY 15, 2012
E.g., in the article: Why Marketers Should Invest in Visual Content Creation , HubSpot reports: … a Shareaholic study revealed Pinterest generates more referral traffic than Google+, YouTube and LinkedIn combined ; only Facebook and StumbleUpon generate more. There’s been much buzz recently about the use of images in social media marketing. Brains or beauty? Words or images?
How to Do Great Marketing with (Almost) Zero Money
APRIL 26, 2012
Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of their wallets. Where do they look for answers – friends, social networks, Google, Trade Associations? Sign up for a blogging platform like WordPress , Blogger or Typepad. Read their blogs.
The 12 Best Social Media Conferences to Attend in 2013
JANUARY 10, 2013
Similar to content marketing, “inbound marketing” is another buzzword in social media that continues to grow in importance, although as the Google Trends chart below indicates, has not achieved the same publicity that the more generic content marketing term has: Both content marketing (blue) and inbound marketing (red) continue to grow in their appearance in news headlines.