B2B Memes

article thumbnail

Time to Surf the Wave of the Personal Brand

B2B Memes

Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. Related posts: Keep an Eye on Google Wave. Personal vs. Corporate: Six New-Media Principles, No.

article thumbnail

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. Will they sometimes wax too enthusiastic about new tools that turn out to be dead ends, like Jaiku , FriendFeed , or Google Wave ? I’m not sure she means it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is the Lifespan of an Error?

B2B Memes

In a compelling article yesterday, Ars Technica writer Nate Anderson told the story of how the owner of a Spanish campground has struggled to get Google to de-emphasize search results for the camp. Some online errors seem to be beyond fixing.

article thumbnail

Do You Need a Personal Ethics Statement?

B2B Memes

Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? As Swisher explains in her statement , she is married to a senior executive at Google.

Ethics 100