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Online Marketing Institute
APRIL 4, 2011
While writers were quick to identify how millennials (ages 18 to 33) are moving away from blogs, most older generations were gravitating to them. WordPress bloggers may be interested in leveraging the WordPress Editorial Calendar plugin as well. Leveraging Google Trends for keyword "hot topics" related to your industry.
Industrial Marketing Today
JULY 14, 2010
by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. So curated content is not something new.
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Online Marketing Institute
JANUARY 4, 2011
As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? Links Let’s be real. White papers?
Online Marketing Institute
NOVEMBER 28, 2012
Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. Assn/Non-Profit.
Online Marketing Institute
OCTOBER 29, 2010
On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.
Online Marketing Institute
NOVEMBER 8, 2010
Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. Learn more.
Online Marketing Institute
JULY 31, 2012
Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. Tool: Sysomos (Marketwire) URL: Sysomos.com What it does: Like Radian6, Sysomos is designed to help brands “listen” to what people are saying about them online, particularly through social media. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.
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