B2B Marketing Traction

article thumbnail

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. See Bruno Giussani’s Tips for Conference Bloggers. I also got value from the PDF that Bruno wrote with blogger Ethan Zuckerman. I’m pretty conscientious about my blog entries. so that readers get value.

Blogger 100
article thumbnail

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. See Bruno Giussani’s Tips for Conference Bloggers. I also got value from the PDF that Bruno wrote with blogger Ethan Zuckerman. I’m pretty conscientious about my blog entries. so that readers get value.

Blogger 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

I read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again. I have had my original content copied, borrowed, riffed upon, with no attribution. Build your online presence organically.

article thumbnail

Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

Or, have you been poaching topics and concepts from other bloggers? It’s time to understand your value proposition, have a differentiator, be unique and get creative when you generate content on your website. So that content you want to re-purpose, yet not take the time to really re-do it? Think again.

article thumbnail

Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

Blogging drives traffic to websites and generates leads. If You Have Multiple Bloggers. So, hey, let’s jump in and do this. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Strategy is even more important when you have multiple people blogging.

article thumbnail

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

As usual, I have to provide information about the source of the survey, which few bloggers ever do. A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing.

article thumbnail

4 Marketing Trends to be Thankful For

B2B Marketing Traction

Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. For example, marketing author and blogger Seth Godin says that people want “me-mail” that they’ve opted into, not promotional email pushed out by a seller trying to hawk something.