Remove gatekeeper
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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

This year the number of bloggers is expected to reach 31.7 On social, you’re not only competing with influencers, you’re also competing with “petfluencers.” But, don’t forget social media analytics as well. Everybody is creating content. million … in the United States. million Instagram followers.

Verticals 101
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Who should you target with B2B social media activities

Wondering Out Loud

In my last post I wrote about setting the proper expectations for your social media efforts. I’ve seen companies derail their social media strategies because they get hypnotized by the shiny new object that is the latest and greatest social media tool. Industry media. Industry bloggers.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Dial a phone and make friends with a gatekeeper. Social Media Management.

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The Networker's Dream

The Effective Marketer

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

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Alternatives to Facebook Ads When You’ve Been Squeezed on Price

Metadata

Alternative Social Media. Facebook is the big dog in social media, but it is not the only puppy in the advertising kennel. Some social media sites like Twitter and Linkedin have been around for over a decade. But other social media opportunities spring up regularly.

Pricing 45
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Alternatives to Facebook Ads When You’ve Been Squeezed on Price

Metadata

Alternative Social Media. Facebook is the big dog in social media, but it is not the only puppy in the advertising kennel. Some social media sites like Twitter and Linkedin have been around for over a decade. But other social media opportunities spring up regularly.

Pricing 40
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The Rockstar You Need to Hire to Manage Your Blog

Hubspot

The problem is, the job title "Blogger" is relatively new, and as such, it's hard to know what exactly you should be looking for when hiring someone to blog for you. Luckily, we've hired more than one blogger in our day. Socially Active. Writing Ability. Let's get the most obvious one out of the way. Company Knowledge.