When B2B Barbie meets a virtual double and Lady Trifecta…
Exo B2B
OCTOBER 10, 2023
on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). Seen in Lee Odden’s presentation: Gartner’s famous Hype Cycle for new technologies. Mark is one of my idols in marketing and also as a blogger. That’s more than a 10-fold increase in 12 years!!!
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