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Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100
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How to Deliver a Great B2B Sales Experience

Webbiquity

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Both teams aim to increase revenue, but different approaches can lead to conflicts. Ruthlessly Filter Your Prospects Obviously, not every lead is the same. Think about an IT services firm.

B2B Sales 180
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When B2B Barbie meets a virtual double and Lady Trifecta…

Exo B2B

When we attend events like these, we hope that many of the leading thinkers in B2B marketing will dazzle us with fresh, new or, better still, disturbing, destabilizing “food for thought” Content that forces us to question ourselves, to take nothing for granted, to shake our marketing certainties. But that’s not all.

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Build a video library for enterprise sales

Biznology

In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100
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Getting Sales and Marketing on the Same Page with Predictive Lead Scoring

SugarCRM

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Getting Sales and Marketing on the Same Page with Predictive Lead Scoring appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Partner Portal.

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3 Reasons to Utilize ‘Software’ for SaaS Marketing and Sales Messaging

SmartBug Media

This is especially true for the front-facing service elements of the SaaS model—the help desk providers, guest bloggers, marketers, content writers, and creative teams—that support the service that SaaS provides. Content marketing is key when it comes to building your brand, attracting website traffic, and generating qualified leads.

Software 119